What to Post on Instagram When You’re Fresh Out of Ideas

Have you ever stared at your phone wondering what to post on
Instagram, and come up blank?

“Instagram block” is totally normal, especially if you’re
looking to maintain a consistent stream of posts and a busy content
calendar.

So what should you do on those days where you know you
should post but don’t have any ideas?

To help spark some creativity, we’re looking at 7 strategies
for what to post on Instagram when you’re fresh out of ideas, as
well as tips for keeping your filler content on-brand:

what to post on Instagram

What to Post on Instagram #1: Share Highlights From Your
Community

The next time you’re in a pinch for ideas, consider
spotlighting a member of your community — it’s a great way to
build trust and affinity with your audience!

What’s really great about this strategy is that your posts can
be about anything. From highlighting success stories to sharing
inspiring accounts, there’s really no “wrong way” when it
comes to community spotlights.

For example, at @latermedia we use our
branded hashtag #laterfeature
to highlight interesting ways that businesses are using social
media and the Later app.  

View this post on Instagram

Today’s
#LaterFeature, @paynterjacket, with a *genius* use of the Close
Friends List feature on Instagram, and a seriously inspiring story
from a small business about transparency & believing in your
product. 💫⠀⠀ ⠀⠀ “We’re a young brand with a very specific
focus on making just three styles of jackets a year. Each batch is
limited edition and we include a lot of details that most brands
would normally cut out, (like limited illustrations on the inside
label, and each jacket being numbered). To make the experience of
buying a @paynterjacket even more transparent for our customers, we
use the #CloseFriendsList on stories, and add our customers of the
most recent batch. We then show them the process of *their* jacket
being made; fabric tests, factory visits and sneak peeks of future
jackets in the design process. Celebrating the slow design process
using Instagram, to reward our customers with content they wouldn’t
otherwise see.” 👀✨⠀⠀ ⁣⠀⠀ ⤴ Link in bio: ⁣7 Ways Brands Can Use the Instagram Close
Friends List ⤴⁣ ⁣⠀⠀ ⁣⁣⁣⠀⠀ #instagraminspiration
#instagramforbusiness #planyourfeed #storyluxe #instagramtips
#instagramtools #instagramtricks ⁣

A post shared by Later.com (@latermedia)
on Jun 11, 2019 at 9:12am PDT

In a way, our digital shoutouts are kind of like “mini case
studies.” We use them to educate our audience on topics like
Instagram marketing tips and how to best use Later’s
features:

You can also use digital shoutouts to simply highlight
inspirational members of your community like @ritual does:

@wework also
often shares mini-interviews and quotes from inspirational members
of their community:

These kinds of community spotlights are a great way to build
more trust, loyalty, and community with your followers — and
they’re super easy to create!

What to Post on Instagram #2: Share Quotes

People often think of quotes as good
“filler content” — the kind of thing you post when you’re
completely out of other ideas.

But quotes can be used for all kinds of marketing reasons, from
driving
sales
to building brand affinity!

Take @aestheticsofjoy
for example. The design-focused brand often posts colorful,
happiness-inducing quotes to their feed to engage their audience
and build deeper relationships:

If that doesn’t work for your brand, you can take a page of
out @girlboss
book and share inspiring quotes that appeal to your audience and
also engage them in conversation:

You can also use quotes to educate your audience and build
product awareness.

Take @supergoop for example.
The natural sunscreen company often shares Instagram quotes to
answer some of the more common questions they receive: 

View this post on Instagram

That’s why we
create SPF for all skin tones, types and textures 💛 #wearsunscreen

A post shared by Supergoop! (@supergoop)
on May 21, 2019 at 2:06pm PDT

Direct-to-consumer mattress brand @casper also often shares
engaging and humorous quotes that get people thinking about their
products:

View this post on Instagram

Sleep is our
love language.

A post shared by Casper (@casper) on Feb 14,
2019 at 1:29pm PST

What’s so great about this strategy is that you can really
take it any direction that you please. 

Just make sure that the quotes and design style you
use matches
your brand and aesthetic
— that’s something you can’t
compromise on!

Learn more about how to use Instagram
quotes in your strategy
and discover some of our favorite
photo-editing
apps for creating
them for your feed!

What to Post on Instagram #3: Share Your Favorite Social Media
Holidays

From #NationalDonutDay
to #InternationalCoffeeDay,
there are TONS of social media holidays that are perfect for
filling out your content calendar when you’re in a pinch!

More than that, social media holidays are great for sharing
relevant, timely content that relates back to your brand and
products. 

Take @allbirds
for example. The eco-friendly sneaker brand often shares content on
important environmental dates like #WorldWaterDay:

Similarly, @shopbando shared
several posts this year to mark Mental Health Awareness Month, and
even created their own hashtag #InternationalICryAtWorkDay
to raise awareness: 

View this post on Instagram

Today is
#InternationalICryAtWorkDay a day we created to have a day to share
stories of crying at work to help end the stigma of showing
emotions at work, and to connect together and see that you’re not
alone. “We spend so much of our lives at work, [and] we are
certainly going to spend a percentage of that emoting,” Jen told
@mindbodygreen. “It’s a day to encourage all of us to embrace
something that is so common and yet strangely stigmatized and
rarely talked about.” We believe that crying at work is a sign of
passion, not weakness, and we are so happy so many of you are
sharing your stories as well. Check out the
#InternationalICryAtWork hashtag and the comments on our posts from
this week, and you may see that someone else had a similar
situation as you.

A post shared by ban.do (@shopbando) on
May 31, 2019 at 10:20am PDT

@gloryholedoughnuts
shared several posts this year to celebrate #NationalDonutDay and
even used it as an opportunity to run an
Instagram giveaway
!

View this post on Instagram

Contest
closed!! 🍩🍩 GIVEAWAY TIME 🍩🍩 Celebrate #nationaldoughnutday with GHD this Friday (June
7th) and you can win all this swag from our favourite local
businesses! We have 2 prize packs available for in-store giveaway
(one per location, enter your name in-store on Fri June 7th *only*
for a chance to win). We also have 2 prize packs to give away on
Instagram (4 prizes to be won!) . RULES: 1. Like this photo 2. Tag
a friend in the comments and tell us your all-time favourite
doughnut flavour 3. Follow every account tagged in this photo
#supportlocal (10 total) – we will be checking! . 2 random
winners will be chosen on Tuesday June 11th and contacted via DM.
Must be available to pickup prize from either of our locations. .
WHAT ELSE? . • We are giving away 100 mini cake doughnuts at
*each location* to celebrate this special day!! • Freebies are
first come first served, 1 per person, while supplies last! • Our
pre-orders for this Friday are now closed 🤦🏻‍♀️ but don’t worry, we’ll have lots of
doughnuts available for walk-in//pickup this Friday (subject to
availability… there’s only so many doughnuts we can physically
make by hand!) • We are expecting a busy morning, so please plan
accordingly (if you hate lineups come in the afternoon) • Our
staff are working extra hard this day, so good vibes only pls
✨✌ • We’ll keep you updated on our stock levels throughout
the day (via Stories) • Don’t forget to tag us in your photos!!
We love to see your happy faces 😚💕 • Prize packs may vary slightly and valued over $350 –
wow!!!

A post shared by Glory Hole
Doughnuts
(@gloryholedoughnuts) on Jun 5, 2019 at 11:36am
PDT

Regardless of what social holiday you decided to celebrate, make
sure the cause is aligned with your brand’s ethos, mission, or
something you playfully want to enjoy with your followers.

Just like your regular posts, your social holidays content
should also bring value to your feed and be something your
followers want to see and engage with.

Need some help planning your social media holiday content? We
created a free social media
holidays calendar
for 2019 with all the important dates! 

Download our free social media
holidays calendar
 to keep up with all the holidays and big
events!

What to Post on Instagram #4: Share Lifestyle
Content 

“Lifestyle content” doesn’t really fit a specific genre or
category. It can be anything from a food overlay to photos of a
beach at sunset — or something else entirely!

What’s important when sourcing lifestyle content for your
account is that it matches your brand identity and
aesthetic
— as well as the interests or personality traits of
your target consumer. 

For example, if you’re a bathing suit brand, it wouldn’t
make sense to post photos of a bleak cityscape. Instead, you should
focus on sharing lifestyle content that relates back to your brand
and products, like photos of people surfing:

View this post on Instagram

Source: FS – Social Media Blogs 1
What to Post on Instagram When You’re Fresh Out of Ideas