UK customers now contact brands nearly half a billion times every month, costing organisations £1.227 billion

Research finds consumers happy to adopt automated channels such as Alexa-style voice assistants, self-service and chatbotsReading, UK, 10 October 2018 – New research highlights the growing volume of consumer queries that UK brands now need to handle, and the increasing cost this imposes on companies. The average UK consumer now contacts organisations nine times per month, according to research undertaken as part of the 2018 Eptica Customer Experience Automation Study. Across the adult population this…

Source: RealWire
Source: realwire
UK customers now contact brands nearly half a billion times every month, costing organisations £1.227 billion