Tips for Creating a Compelling Instagram Story

As you read these lines, tens of millions of businesses are
using Instagram in order to connect with potential customers
online, and if you have already started your online journey as
well, then you should seriously consider doing the same. 

According to The State of Instagram Marketing 2018, 68% of all
the businesses questioned recognized, in particular, that Instagram
Stories represent a powerful tool to generate leads and sales. So,
if you want some
information about how to market products or services
on social
platforms (and
marketplaces such as
, for example), let’s
see what you need to take into account in order to create
compelling Instagram stories.   

#1 Use clickable links

One of the most common templates used for Instagram stories is
to create a short story and then ask users to do a simple task (for
example: swipe up for/to receive a particular thing). This CTA
(Call To Action) is very efficient since most of the time, the
app’s users will do the simple task if they managed to reach the
end of the story.   

It’s a simple finger movement which will then load your
dedicated Instagram page or form and CTA.  

#2 Create tutorials

If you do a little bit of research, you’ll notice that
Instagram pages like Etsy are creating tutorial Instagram Stories
in order to satisfy their clients’ desire to create certain
things. From a psychological point of view, people are hard-wired
to chase instant gratification, to avoid delay. Seizing the reward
at hand is an evolutionary trait, living into the human condition
over thousands of years. That means you can use Instagram stories
to capitalize your audience’s desire to create things seamlessly.

#3 Go “Beyond the Scenes”

Offering valuable information about something your audience is
interested in is vital in order to gain trust online. That is why a
deeper, more intimate, and authentic look can be a fascinating

Create a strategy that offers inside information about your
business, how you prepare products or services, some premium
information about their benefits or advantages, etc. will make your
audience feel unique and distinguished. This method will give your
fans a richer and more satisfying experience that they probably

Building your stories in an intuitive way that will make your
audience understand better what you want to tell them, without
having to write a lot of text, is an art that you want to master in
order to use Instagram for your business effectively. Try different
options, see what works and what doesn’t, and most importantly,
don’t be afraid to use your creativity.   

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Tips for Creating a Compelling Instagram Story
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Tips for Creating a Compelling Instagram Story