Social Media Management Tips for 2019

The dynamics of digital marketing are ever-changing, and social
media is not left behind. As a marketer, you’ll need to keep an
eye on the trends like Facebook Live, AI-driven customer service,
social TV and vertical videos, visuals, ephemeral content changing
organic reach and so on to ensure you stay abreast.

In addition to that, here are some tips for your social
media management in 2019

Quality is key

It’s one thing to have a consistent flow of announcements and
content and another to deliver quality to your fans and prospects.
As a businessperson who is keen on growing your business is 2019,
you should focus on driving content that is good enough for people
to want to retweet, re-share or pass on to their friends and
colleagues. If you think about it, what are the chances that you
will interact with a poorly written post that’s shared on social
media? Additionally, try creating content that will last, not
disappear after trending for a week.

And quantity

It’s true that quality is vital, but quantity is also
critical. The reality is there is so much content out there, and
others will quickly override yours. This is particularly true for
Twitter. A recent
observation by Wordstream
revealed that engagement rate went up
by 46% each week after posting 30+ tweets than the previous week
and that the 30 extra tweets helped them direct 30% more leads to
their site with 60% more link clicks than the week prior. The trick
is to be consistent with your posts. Try re-posting your new
content a number of times – but be careful not to be spammy.

Plan budget as per the performance of the platform

In the business world, time is of the essence; you should plan
it well if you are to succeed on social media. Strategize well when
it comes to money and time. A good idea would be to allocate your
resources based on what each platform gives you. If Facebook gives
you the highest ROI, invest more on Facebook, and if it’s
LinkedIn, do the same.

Let your posting schedule be data-driven

There is no one-size-fits-all strategy when it comes to posting
your content on social media because audiences vary. If you are
ignoring posting, or are sticking to the recommended time slots,
it’s likely that you’re missing out. Instead, you might want to
use data to determine how and when you post. Try experimenting with
different time zones to identify which one works for you.

Stick to the basics

Be strategic with your hashtags, and don’t forget to @mention
those that matter on each post. Not
committing to these basics
can leave a gap in your steady
stream or engagement of traffic. And if you come up with a branded
hashtag, go for something that is easy to spell or say – and
something that catches the eye or easy to memorize.

Interact and network

The goal of social media marketing is to reach out to prospects
and grow your network. Posting good content alone won’t cut it.
So, go out of your comfort zone and initiate conversations. Talk to
prospects and network with your peers. The number of opportunities
out there’ll surprise you. Most importantly, you may also find
other ways to boost your brand name.  

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Social Media Management Tips for 2019
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Source: FS – Social Media Blogs 2
Social Media Management Tips for 2019