Salons invest a lot in their location, their staff and
specialists, their equipment, and their products. However, one
thing they often neglect to invest in is their marketing campaigns.
How can the clients find your fantastic salon otherwise?
Although marketing can be a tricky thing to master, it is still
manageable, and there is no need to be intimidated. There are lots
of marketing ideas tried and tested for salons that work well in
attracting clients and improving customer retention.
If you’re a struggling salon owner looking to beef up their
marketing programs, then read on to find out what marketing ideas
you can do to secure more clients.
Offer refer-a-friend program – One way to
increase the number of your clientele is by working with the ones
you already have. You may be wondering how. Well, through a
referral program of course. A referral
program is a program targeting your current customers. This
marketing idea encourages your customers to refer a friend to your
salon by giving them discounts for each successful referral
accomplished. The good thing about a referral program is that
people are more likely to act on a referral than a cold call or
email from you. When the recommendation comes from a trusted and a
close source, it is more likely to receive the attention of new
clients. Referred customers are found to be more loyal than
ordinary customers. Another plus is that they are more receptive to
using your salon products and services.
Form partnerships with other businesses –
There are many ways one can innovate with their business. One way
to be on top of the competition is by collaborating with other
businesses. Too often do we neglect the potential of collaborating
with other businesses and how it can drive more traffic and revenue
for both of your business. As a salon, you can collaborate with a
lot of businesses. Depending on the locale, you can collaborate
with businesses that are also in the beauty industry with you. For
example, you can connect with your preferred massage place, or
maybe you want to collaborate with a spa. With this marketing idea,
you can tap into not only your clientele but to the other
business’ clientele as well. It will be a win-win situation for
both of your businesses plus the clients as well because of the
deals they are getting.
Offer salon promotions – Who doesn’t love
a discount? This is why discounts, sales, and promotions are always
a time-tested marketing scheme that works well for any business.
Your sales promotions can depend on a lot of factors. It can be for
first-time visitors, or maybe for specific holidays. Perhaps you
can even set-up a payday discount or a weekly sale. With salon
promotions, you can increase traffic for your salon and increase
bookings. Of course, when you’ve got an increase in bookings, the
more likely you are to generate sales so a well-executed salon
promotion can boost revenue as well.
Utilize social media marketing – The beauty
community is thriving on social media lately and it is important
that salon owners make use of this. Always set up a social media
account for your salon to make it easy for your salon to be
discovered by more interested patrons. Once you’ve got a working
account on different social media platforms, don’t forget to
market your business. Modify your advertising and social
marketing strategies based on each platform for a more
personalized experience for users. Take advantage of the primarily
photo-based sharing platform of Instagram and post amazing looks to
get the attention of interested customers. Optimize your hashtags
and keywords so that you are getting the right kind of
Get more connected through email marketing –
When it comes to marketing your business online, don’t neglect to
market your business through email-based campaigns. This is to
cover for the customers who don’t follow your social media
accounts but have given their email to you. The benefit of using an
email marketing campaign is that you get a lot of results for a
cheap price. Also, you can use email marketing to execute some of
the marketing ideas previously mentioned. For example, you can send
emails with embedded referral links to encourage customers to refer
a friend for a discount. You can also promote a sale or a promotion
to unaware customers via their email. All this and more can be done
through email and you can optimize this process by making use of
inventory management system.
Use scheduling software – Using scheduling
software to book appointments at your salon can help optimize the
process and make it more convenient to schedule availabilities for
both your staff and your clients. There are many features for
clients and staff to take advantage of when using this kind of
software. One feature that makes booking an appointment easier is
the real-time calendar updates that customers can view online. This
makes it easier for customers to decide when they want to schedule
their appointments for their preferred treatments. Aside from that,
scheduling software can remind your customers of appointments that
they have set at your salon. If the clients have to cancel, at
least you won’t be notified on the day of. This can allow you to
free up the time to accept another appointment.
Join in local activities – One thing that a
lot of salons don’t make use of is the local community. The best
salons have some sort of relationship with the community because,
after all, that’s where most of their business comes from. This
is why salons should do their best to join in on local activities.
Whether the events are for holidays or maybe for fashion shows,
merely showing your support can make your business’ name spread
out there and increase your clientele.
Give back to your community – Speaking of
joining in on local activities, one way to make a relationship with
the locals is by giving
back to the community. Maybe ask for the local authorities on
ways that you can help the community. Maybe you can provide free
haircuts to the homeless. Maybe you can help fund a charity event
happening in the future. This is a wholesome way of engaging with
new potential clients that warms the heart.
Get your salon listed in online directories
– Recent statistics have shown that a majority of mobile users
search for a business online or a product online before visiting
the store. This is why you need to make your business as detectable
and findable as possible. One way to do that is by listing your
business on online directories such as on Yelp or on Google
Business. This way, interested patrons can easily locate your salon
and identify your opening hours and the services you provide.
Make use of retargeting ads – Once a
customer visited your site, whether or not they end up with a
purchase, it is easier to make them convert than newer customers
who have never interacted with your brand at all. To target these
kinds of customers, it is best to make use of retargeting ads. If
you’ve just launched a new product or treatment, then check the
list of previous customers who are most likely to be interested in
them and target them with the ads for said product/treatment.
Marketing your salon doesn’t have to mean spending big bucks
on billboards or posting flyers around town. There are a lot of
actionable marketing ideas that you could do today.
It is all about being in touch with your target market as well
as opening your salon up to the local community. Don’t wait any
longer before you start implementing these marketing strategies so
that you can optimize them to be even better as soon as
The post Salon Business
Secrets: 10 Actionable Marketing Ideas That Can Help You Secure
More Clients appeared first on Martech Zone.
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Salon Business Secrets: 10 Actionable Marketing Ideas That Can Help You Secure More Clients