With a Google My Business account Google lets you manage how your business appears in Google search results and in Google Maps. However, Google My Business is more than just an SEO tool for local search. With the latest developments, Google My Business now offers a whole range of features for your content and corporate communication strategy. Don’t miss out on this great and free opportunity for marketing, PR as well as social engagement.
Google has turned the My Business service from a simple NAP listing into a more complete social media solution for presenting your business and communicating with people who find you in Google Search.
It now includes many new features and options to optimize your business listing with images, videos, company, and product descriptions, a Q & A section, messaging, reviews, as well as current events, news, and promotions directly in the search results page.
Source: FS – Social Media Blogs 1
How to use Google My Business for Corporate Communication