How to Track Traffic From Instagram

Knowing how to track traffic from Instagram is one of the best
ways to find out if your marketing efforts are converting your
followers into website visitors!

When used right, Instagram can be a powerful tool for guiding
your followers from your feed to your website. Which can mean big
improvements to your website’s readership stats or online

But the link in your bio is the one and only permanent, external
link to drive
more traffic
from your Instagram to your website. That’s why
it’s so crucial to monitor the clicks and visits that URL
generates over time!

To help you get set up, we’re going to show you different ways
to optimize the link in your bio so you can start to track traffic
from Instagram!

How to Track Traffic From Instagram

With over 500 million
daily users
, Instagram is a great way for businesses to connect
with new audiences, introduce products, and most importantly, drive
more sales!

But measuring your success on Instagram is much more than
tracking likes and comments. If you really want to understand how
your content is performing, it’s important to understand how each
post is converting!

While Instagram
has become quite developed over the past few years,
you might have noticed there’s no way to track the outbound
traffic from your bio link in the app.

So while you may know how many people have viewed and engaged
with your Instagram posts and stories, you can’t track or measure
how many of these followers went on to click the link in your bio
and visit your website.

That’s why if you’re looking to track traffic on Instagram
and understand how your followers are clicking through to your
website, you’ll want to look outside of Instagram’s
in-app analytics.

This information is crucial for your marketing strategy — it
can help you determine if your audience is engaging with your posts
and interested in learning more about the products you’re
showcasing on your feed.

In this section, we’ll walk through how to set up a
trackable link for your Instagram bio and the different tools you
can use to track traffic from Instagram:

Using Google Analytics to Track Traffic From Instagram

If you’re not familiar with
Google Analytics
, it can sound intimidating at first. But
don’t worry — with just a few clicks, you’ll be tracking
traffic from Instagram with ease.

To figure out how much traffic you’re generating from
Instagram, you’ll want to start by setting up your own unique
tracking URL. Once this is set up, Google Analytics will start
pulling in the data every time someone clicks on the link in your

To get started, you’ll want to set up UTM
. UTM is short for “Urchin Tracking Module”. To put
it in easier terms, a UTM is the piece of unique code you’ll
add on to the end of your URL.
With UTM tagging, you can make
sure Google Analytics is tracking your Instagram traffic with
complete accuracy.

Setting Up UTM Tracking in Google Analytics

First, decide what website or specific webpage you want to send
your followers to. It’s best to send your audience to a website
they can take a “next step” — whether that’s signing up for
a service, making a purchase, or to simply continue the

For example, if you running a new campaign and want to get more
sign-ups, you can send them to a landing page on your website:

Next, Google
lets you tag your URL with the following three
campaign parameters and their values. You can add parameters (such
as utm_source, utm_medium, and utm_campaign) to a URL to capture
reporting data about the referring campaign.

For example, the following link would allow you to identify the
traffic to that came from Instagram, as part of a
particular campaign:

Note: Google Analytics is case sensitive so make sure
you’re consistent in naming your sources!

Google Campaign URL Builder to Create Custom URLs

Feeling confused? Not to worry!

Luckily, Google has created a Campaign
URL Builder
to do all the work for you! Google’s Campaign URL
Builder allows you to easily add campaign parameters to URLs so you
can track custom campaigns on your Google Analytics Dashboard.

All you have to do is fill out the form, and Google will create
a custom URL you can add to the link in your bio:

Lastly, you’ll want to make sure to shorten your URL before adding it to your
bio. Long URLs often look spammy, so it’s important to make it
short to keep your bio looking “clean”.

Next, just click “Convert URL to ShortLink”, and Google will
automatically redirect you to Bitly and create a simplified link. You
can then copy and paste to the shortened link in your bio!

Now you’re all set! Once you’ve added the link to your bio,
you can start to track traffic from Instagram on your Google
Analytics Dashboard! To view your analytics, head to your Google
Analytics profile and click “Acquisition” in the left menu:

Next, select “Campaigns” then “All Campaigns” to see how
much traffic and revenue is coming from each individual UTM

Track Traffic from Instagram with Analytics

If you’re posting to Instagram multiple times a day, it’s
not realistic to constantly change the link in your Instagram bio.
And with Instagram’s algorithm determining which posts you see in
your feed, you want to ensure that your followers are able to find
links for every Instagram post, not just your most recent one.

Luckily, by
now helps your followers find exactly what they’re
looking for from your Instagram feed! Whether you’re sharing a
link to your latest blog post, editorial content, or a new product
line, makes it easy to link individual Instagram
posts to any URL.

You can also now add multiple links
to each post
, meaning that you can give your
followers multiple options to choose from while they’re scrolling
through your feed.

Plus! analytics allows you to track traffic from
Instagram, which gives you detailed data about page views and
click-through rates from the link in your bio.

Hannah Weintraub, Social Media Manager at health and lifestyle
publisher Well+Good has
been using and Google Analytics to track how their
Instagram followers are navigating to their website.

“We use Later’s ‘link in bio’ feature to drive our
followers back to the site to read the latest and buzziest articles
on,” said
Hannah. By implementing, Well+Good was able to
identify their Instagram traffic increased 179%

Want to do the same? Setting up is super
simple and quick for any
Later business

Ready to jump into your analytics and track your
Instagram traffic? First, go to your Instagram Analytics Dashboard
in Later:

From your Analytics dashboard, you can select a date range and
get an overview of the performance of your over time.
From the dashboard, you can see:

  • Total number of clicks (the total number of times someone
    clicked on any post in your page)
  • Total number of views on your page (the total number
    of times the page was viewed – unique views)
  • The click-through percentage between the number of views your page receives and the number of clicks on your page

Start by tracking the total number of visits, clicks, and
average clicks per post coming from your page with your

Later Analytics
. Then use Google Analytics to track the revenue
and sales coming right from your Instagram!

You can also take a deep dive into which of your posts are
performing the best by toggling to the Performance tab of your
Later Analytics. Track the total number of clicks each of your
posts get on your Post Performance page.

Note: If you have multiple links set up for one post, this will display the total number of clicks those
links have received!

Now it’s easy to plan, schedule and track traffic from
Instagram all from one place! By using Later’s all-in-one
marketing platform you’ll have a better view of your Instagram
marketing strategy as a whole.

Ready to drive and track your traffic from Instagram? Learn
more about

how works
in this video!

How To Optimize Your Instagram Marketing Strategy

Tracking your Instagram traffic is one of the best ways to grow
and inform important changes to your account!

While your analytics dashboard will provide you with the data,
it’s up to you to keep testing and tweaking your content
strategy. Testing different types of content on your Instagram feed
can help you identify trends, monitor “wins,” and create a
fine-tuned Instagram strategy that truly resonates with your

When viewing your analytics, look at the post with the most
clicks and see if there’s a correlation between the number of
clicks and the product, content you shared, or the type of caption
you used. This information should give you some guidance on how to
optimize your future Instagram posts to get the most

And don’t forget to regularly check in on your Later and
Google Analytics and record how well your Instagram content and bio
link is working for your marketing strategy.

With the link in your bio driving more sales and traffic from
your Instagram to your product pages, it’s important to monitor
the clicks and visits your link generates over time. That way you
can see if your audience is engaging with your posts and interested
in learning more about the products and content on your feed.

If you can truly understand how your content performs by
tracking Instagram traffic over time, you’ll have the right tools
and insights to develop a content strategy that works for your

Want to drive and track your traffic from Instagram? Upgrade
to a
business plan
today and start using as part of
your marketing strategy!


The post How to Track
Traffic From Instagram
appeared first on Later Blog.

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How to Track Traffic From Instagram