How To Get Your Online Store Into Featured Snippets and Why You Need To Do It

How To Get Your Online Store Into Featured Snippets and Why You Need To Do It

So, by now, I’m sure you’ve heard the term featured
snippets. If not, you most certainly have seen them in searches on
Google.

But, if you’ve been living under a rock, here is an example of
a featured snippet about an online store:

Example of a featured snippet

Yes, you noticed, and you understand why featured snippets are
so important now. The site with the featured snippet attained
“position 0” the nickname of the infamous position before all
other search results.

Getting a featured snippet puts you at the front of the pack.
With attention spans going down every second, this is conversion
gold.

So, now that you understand the power of this concept how the
heck do you get your pages into featured snippets? It’s not easy,
but, if you follow a few steps when crafting your content, you
substantially raise your chances of making it into one.

How do I get my content into Featured Snippets?

Getting your site to pop up for a featured snippet is a formula.
But, remember even if you follow the instructions it doesn’t
guarantee placement. Why? Because there can only be one for each
keyword young grasshopper.

That’s right, while about 12 million sites appeared as results
for the query in our example above, only 1 (one, yep) can be made
into a featured snippet. Google rewards sites that use this formula
for getting into snippets, but that also follow all of their other
best practices as well.

With the bad news out of the way, let’s give you a fighting
chance, eh? Let’s go over the steps to getting into featured
snippets.

Create your content with snippets in mind

When you begin to write, you have to remember to include snippet
friendly items to get placement. Featured snippets will only be
shown as answers to questions. Make sure the phrase you’re
optimizing the page for is included in a question.

Next, snippets will only be served up that answer that question
in three different specific ways. You can answer the question
in:

  • Table Format – Using a table to answer the
    question gives you the potential to appear in a table snippet.
  • List Format – Google loves a bulleted list.
    Answering a question with a bullet list makes it possible to appear
    in a list snippet.
  • Paragraph Format – As in the example above,
    if you give the answer to the question in a concise paragraph,
    Google may reward you with a paragraph snippet.

The question you’re answering will determine the best format
to answer it in. However, it is almost always best to use a list or
table because Google really likes them.

What do these look like? We showed you a paragraph snippet in
the first example but here are examples of list and table
featured snippets
:

List of Snippet for featured Snippet

Table Snippet for Featured Snippet

Make sure to include your targeted keyword phrase for a question
with some search traffic, in an H2 or H3 heading.

What else does my page need to get into Featured Snippets?

Every page with a list, table, or some text is NOT in the
running for being a featured snippet. There are a few other factors
Google considers.

Your page needs to satisfy these factors to get a snippet:

  • Be on page one, anywhere on page one, not only
    in the first position
  • Be concise and specific in your answers to
    your questions.
  • Make sure your questions are researched and
    relevant
    to your keyword.
  • The question terms you can find most commonly in featured
    snippets are when, where, who, why, how, where, does, and
    should.
  • Make any question you answer in hopes of a snippet feature into
    a heading on your page. Even better if it’s H2 or
    H3
    because it looks more natural.

What else do I need to get into Featured Snippets?

While this is still a new process and there are no guarantees,
we have found some additional ideas that make your chances better
at winning position “0”.

First off, you need to make sure you’re doing quality keyword
research. You can find keywords and questions relevant to your
audience using the Serpstat keyword tool. You can take it a step
further by using the search questions
tool
to find out the questions people are asking about your
keyword.

Keyword Search like Serpstat for featured Image

Consider including some of the following in your page to make it
more likely to appear in snippets:

  • A substantial Q&A section: Answer every
    question you can think of on the topic. Make sure it’s relevant
    to the topic of your post though. Do your research to make sure
    people are searching for these answers. Gather up all the top
    searched questions on your topic and answer them in a snippet
    friendly way.
  • Use terms that clue in the bots: If you’re
    answering questions in list form use phrases like “In the list
    below,” or “in the following list” to give Google bots a clue
    as to what to expect. It is more likely your list or table will be
    recognized when you prime the reader for what’s to come.
  • Do better than the current snippet on your
    topic:
    As in so much in the search realm, all you’re
    trying to do is answer the question better than everyone else. If
    you choose a topic, that is relevant to your site, that already has
    a featured snippet result you know who you’re competing against.
    Look at that page and do your best to answer the question better
    and in a more snippet friendly way.

Featured content is showing up more and more

Google is pretty clued into what their users want. The main
objective is to provide the answer to the user faster, better, and
with greater accuracy. Getting your content into these new Google
features like snippets, dropdown questions, featured carousels, all
make you look more relevant to users and leads to higher traffic
and conversions.

With Google’s push for higher quality content, they are taking
it one step further with featured snippets. Not only do they want
great, long-form, content they want it to answer their user’s
questions quickly and with authority.

Go with the flow, incorporate these techniques into your content
creation, and Google will reward you.

Guest author: Inna Yatsyna is a Brand and
Community Developing Specialist at Serpstat, an all-in-one SEO platform.
She likes writing useful posts and helping people. Also, Inna is a
passionate lover of traveling, reading, and especially dogs.

The post How
To Get Your Online Store Into Featured Snippets and Why You Need To
Do It
appeared first on Jeffbullas’s Blog.

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How To Get Your Online Store Into Featured Snippets and Why You Need To Do It