So, by now, I’m sure you’ve heard the term featured
snippets. If not, you most certainly have seen them in searches on
But, if you’ve been living under a rock, here is an example of
a featured snippet about an online store:
Yes, you noticed, and you understand why featured snippets are
so important now. The site with the featured snippet attained
“position 0” the nickname of the infamous position before all
other search results.
Getting a featured snippet puts you at the front of the pack.
With attention spans going down every second, this is conversion
So, now that you understand the power of this concept how the
heck do you get your pages into featured snippets? It’s not easy,
but, if you follow a few steps when crafting your content, you
substantially raise your chances of making it into one.
How do I get my content into Featured Snippets?
Getting your site to pop up for a featured snippet is a formula.
But, remember even if you follow the instructions it doesn’t
guarantee placement. Why? Because there can only be one for each
keyword young grasshopper.
That’s right, while about 12 million sites appeared as results
for the query in our example above, only 1 (one, yep) can be made
into a featured snippet. Google rewards sites that use this formula
for getting into snippets, but that also follow all of their other
best practices as well.
With the bad news out of the way, let’s give you a fighting
chance, eh? Let’s go over the steps to getting into featured
Create your content with snippets in mind
When you begin to write, you have to remember to include snippet
friendly items to get placement. Featured snippets will only be
shown as answers to questions. Make sure the phrase you’re
optimizing the page for is included in a question.
Next, snippets will only be served up that answer that question
in three different specific ways. You can answer the question
Table Format – Using a table to answer the
question gives you the potential to appear in a table snippet.
List Format – Google loves a bulleted list.
Answering a question with a bullet list makes it possible to appear
in a list snippet.
Paragraph Format – As in the example above,
if you give the answer to the question in a concise paragraph,
Google may reward you with a paragraph snippet.
The question you’re answering will determine the best format
to answer it in. However, it is almost always best to use a list or
table because Google really likes them.
What do these look like? We showed you a paragraph snippet in
the first example but here are examples of list and table
Make sure to include your targeted keyword phrase for a question
with some search traffic, in an H2 or H3 heading.
What else does my page need to get into Featured Snippets?
Every page with a list, table, or some text is NOT in the
running for being a featured snippet. There are a few other factors
Your page needs to satisfy these factors to get a snippet:
Be on page one, anywhere on page one, not only
in the first position
Be concise and specific in your answers to
- Make sure your questions are researched and
relevant to your keyword.
- The question terms you can find most commonly in featured
snippets are when, where, who, why, how, where, does, and
- Make any question you answer in hopes of a snippet feature into
a heading on your page. Even better if it’s H2 or
H3 because it looks more natural.
What else do I need to get into Featured Snippets?
While this is still a new process and there are no guarantees,
we have found some additional ideas that make your chances better
at winning position “0”.
First off, you need to make sure you’re doing quality keyword
research. You can find keywords and questions relevant to your
audience using the Serpstat keyword tool. You can take it a step
further by using the search questions
tool to find out the questions people are asking about your
Consider including some of the following in your page to make it
more likely to appear in snippets:
A substantial Q&A section: Answer every
question you can think of on the topic. Make sure it’s relevant
to the topic of your post though. Do your research to make sure
people are searching for these answers. Gather up all the top
searched questions on your topic and answer them in a snippet
Use terms that clue in the bots: If you’re
answering questions in list form use phrases like “In the list
below,” or “in the following list” to give Google bots a clue
as to what to expect. It is more likely your list or table will be
recognized when you prime the reader for what’s to come.
Do better than the current snippet on your
topic: As in so much in the search realm, all you’re
trying to do is answer the question better than everyone else. If
you choose a topic, that is relevant to your site, that already has
a featured snippet result you know who you’re competing against.
Look at that page and do your best to answer the question better
and in a more snippet friendly way.
Featured content is showing up more and more
Google is pretty clued into what their users want. The main
objective is to provide the answer to the user faster, better, and
with greater accuracy. Getting your content into these new Google
features like snippets, dropdown questions, featured carousels, all
make you look more relevant to users and leads to higher traffic
With Google’s push for higher quality content, they are taking
it one step further with featured snippets. Not only do they want
great, long-form, content they want it to answer their user’s
questions quickly and with authority.
Go with the flow, incorporate these techniques into your content
creation, and Google will reward you.
Guest author: Inna Yatsyna is a Brand and
Community Developing Specialist at Serpstat, an all-in-one SEO platform.
She likes writing useful posts and helping people. Also, Inna is a
passionate lover of traveling, reading, and especially dogs.
The post How
To Get Your Online Store Into Featured Snippets and Why You Need To
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How To Get Your Online Store Into Featured Snippets and Why You Need To Do It