How To Easily Step Up Your Guest-Posting Game

Guest posting, aka
sponsored content
, is a valuable inbound marketing strategy,
and it’s has a key role to play in any modern content marketing
strategy. Natural backlinks are still one of, if not the, most
important factors when it comes to ranking highly on any search
engine. Guest posting is a cumbersome process, and most marketers
give up. But we have a super easy tool for you to use that cuts out
the whole out-reach process and saves you tones of time. This could
be your secret sauce. Keep reading!
Guest posting offers a massive ROI that continues well after the
post goes live. It builds credibility for your brand, creates
social proof, drives traffic to your website and more importantly,
it creates valuable backlinks that boost your SEO efforts. Guest
posting is a way to show your expertise which will help place you
as an opinion leader in your field. You can also make some
excellent connections in your industry while engaging with an
audience on an entirely different level. Guest posting has evolved
over the years and there are some unwritten rules to follow.
Let’s look at the rules and fundamentals, and how you can stay on
the white-hat side of content marketing.

Target Specific Blogs

Backlinks are one of the most valuable outside sources of
credibility for your website for a variety of reasons. That is why
the source of the backlinks is more important than the number of
them.
It is better to have 5 relevant blogs pointing to your website,
than to have 15 irralivant, low domain authority ones. It is best
to work from a short list of credible, high domain authority blogs
that are in your industry or niche. Contento, a web-app that allows
you to offer your articles to top publishers, allows you to search
for blogs with a high Domain Authority within your selected
industry or niche. Read the descriptions, check out the blogs and
carefully select the sites you want to publish on. Quality over
quantity here is key!

Use Vertical Content

Vertical, or sometimes known as skyscraper content, is detailed
all-encompassing long-form content that will be relevant for a long
time. Aim to create evergreen articles that will stand the test of
time. Know your keywords but don’t keyword stuff. Do some
research in your industry and identify the top three SERPs in your
primary keyword queries. Then you need to create something that is
better than all of them put together. The more effort you put in
the better the POI will be. Ensure that it your evergreen long-form
blog posts includes images, infographics, statistics and maybe even
a little humour. It will take a little longer to create, but the
ROI will be much better. This type of content will also gain you
additional backlinks that you don’t have to ask for, as people
will share and re-post.

Always Make it About the Audience

Even if your overall aim is to build high-quality backlinks
through guest posting, your ultimate goal should always be to
provide engaging, relevant information to the reader. Value-adding
content is king! Do this and you’ll win every time. When you
start to lose sight of providing the audience value and begin to
focus too much on other things, like SEO and keyword stuffing, then
your articles will become useless for both readers and search
rankings. Over the years, most marketers shunned guest posting,
believing that the major search engines devalued their “link
juice” and that the backlinks don’t provide enough value for
the work involved. Simply put, that thinking is not correct! Guest
posting, when done correctly, offers a high-value backlink to your
website, along with a reference point to someone with knowledge on
the subject matter of the post. The more you guest post, the better
visibility your website will have. The problem that most marketers
have is that they don’t want to dedicate the time necessary to
cultivate great guest posts. We get it. The whole process is hard
and time-consuming.

Your Secret Guest Posting Tool

Step up your guest posting game. Guest posting, through
Contento, could be your secret sauce. Your competitive advantage.
You’ll hit an area that is being massively underutilized.
You’ll engage new customers that you might not otherwise have
been able to reach, and you’ll quickly increase your search
rankings and organic traffic. So go forth and guest post like a
pro, with Contento.

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How To Easily Step Up Your Guest-Posting Game
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How To Easily Step Up Your Guest-Posting Game