How to Create Social Media Videos for Your Business

How to Get Started with Social Media Videos for Your Business

We’ve all heard it: it’s no longer “content is king” so
much so as “video is king”. And that is all good and well, but
how do you actually get started with
video marketing
? What kinds of videos should you create to
promote your business? And how can you consistently create quality
videos for your social channels without spending a fortune,
especially if you don’t have any filming or video editing skills
to speak of? 

In this post, I’m going to show you how to get started with
creating social media videos for your business. 

These Statisticss Will Convince You to Start Creating Video Now

Video is outperforming most other types of content, not just on
social media, but online as a rule. Billions of hours of video are
watched every day. In fact, it’s believed that by 2020, online
videos will account for over
80% of all consumer Internet traffic
.

By 2020, online videos will account for over 80% of all consumer
Internet traffic.

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Currently, over
8 billion videos
(or 100 millions hours of video!) are watched
on Facebook every day; on Snapchat, that number is even higher: 10
billion. What’s more, video gets a lot more engagement on social
media:
1200% more shares
than text and image updates combined.

Video on social media gets 1200% more shares than text and image
updates combined.

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Plus, the Facebook algorithm seems to prefer videos as they
receive
135% more organic reach
than an image update. 

Videos updates get 135% more organic reach than image updates on
Facebook.

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There are a lot more stats where these came from, one more
convincing than the next. But all the clues we need are in our own
social newsfeeds, which are often filled with Stories, GIFs,
videos, live streaming videos and video ads. 

So, how do you join in and create your very first social
media video
campaign
?  

How to Come Up with Video Ideas

There are a couple of aspects that make video creation a
seemingly daunting task: coming up with good ideas for videos in
the first place and then, of course, actually creating the videos
(and making sure they look good enough – or rather, great!).
We’ll get to the actual content
creation
tools in a moment, but for now, here are some top tips
to help you come up with great video ideas for your social media
channels:

  • Buzzsumo for content ideasStudy top-performing blog
    posts,
    including yours and others’in your niche. If you have
    a blog, head over to your web analytics tool to see what your top
    blog posts are — the ones that consistently get the most traffic
    and clicks, as well as the most shares. These can make great ideas
    for topics, either by turning the blog post into a video (a how-to
    video, for example, a video with interesting statistics, etc.) or
    by using the blog post as inspiration for a video, such as focusing
    on one aspect of the blog post. You can do the same research for
    all blogs; just use a content research tool like Social Animal or Buzzsumo to look up the most popular
    content being shared in any niche. These top performing pieces of
    content can serve as inspiration for your video.
  • Study the competition. What types of videos are your
    competitors sharing on their social profiles? Which ones perform
    best? Use this not to copy, of course, but to get inspiration on
    the types of topics you can choose for your video, as well as to
    gain a better understanding of what types of videos work on social
    media
  • Interviews: short interviews (the long form version of
    interview can be used on your website or blog or on certain social
    networks, like Facebook) with influencers from your niche or with
    other people that your audience would appreciate.
  • Don’t forget to have some fun as well. Educational
    and promotional is great, but sometimes it pays to take your hat
    off for a bit (depending, of course, on your brand); for example,
    show behind the scenes videos of your team.
  • Promotional/marketing videos: Use social media video to
    promote your products. For example, create short product tutorials
    or teasers for upcoming projects.
  • Tips and hacks: Whatever industry you’re in, there are
    always some tips and hacks that can bring a lot of value to your
    audience. These types of short videos are super useful and highly
    shareable. For example, below is a short video I created using one
    of the tools in this list (Wave.video) with tips and best practices
    for creating amazing social videos.

How to Record Your Videos

Later, I’ll share some useful tools that will allow you to
create your very own marketing videos with absolutely no need to
film anything. However, if you want to create the videos by
yourself, you’ll need a few pieces of specialized equipment.

The great news is, you can easily use your very own smartphone
– it’s social media so it’s OK if your videos aren’t
absolutely perfect from that point of view. That said, to get the
most of your smartphone’s camera, you should get a few extra
pieces of equipment to help:

  • A tripod for making sure your video looks more professional. A
    wobbly video won’t make the best impression.
  • Get some pro lights to improve lighting. Lighting can make or
    break your video so if you’re going to film anything yourself,
    especially indoors, this should be one of the first pieces of
    equipment you get.
  • And last but definitely not least, you need a microphone (or
    several) to make sure the sound great.

Best Practices for Social Media Videos

When you create videos for social media – especially for
different social networks – there are certain things that you
need to keep in mind.

Here are some best practices for creating amazing social media
videos for your video
marketing
campaigns:

  • Always make sure your videos are easy to understand
    without the sound on.
    Many social media users don’t have
    their sound on or headphones in while browsing their newsfeeds; in
    other words, most
    social videos
    are viewed with the sound off. Because of this,
    make sure your videos are easy to understand even without any sound
    (an easy way to navigate past this issue is to use subtitles), that
    your calls to action are very clear, and that your message gets
    across
  • Always make sure your videos work for that social
    network.
     Whether it’s the actual format of the video or
    its content, in most cases you can’t post the exact same video on
    just any social network. Use different formats and change up the
    content a bit to make your videos work across platforms. Plus, try
    to upload your videos natively as that can help with your video’s
    reach.
  • Use calls to action to drive people to take
    action
    , particularly with promotional and marketing
    videos.
  • Keep your videos short. In some particular
    cases, longer videos can work on social. However, in most case,
    shorter is the much better route (60-90 seconds or less).
  • Make sure your branding is visible. Any time
    you create and share a video, make sure your branding is
    visible

Useful Tools for Creating Social Media Videos

In order to create quality social media videos on a consistent
basis, you need a few tools to help. Here, I’ll share some video
creation tools that include stock footage that you can use, as well
as useful tools to help you edit your videos.

Wave.video: for online video editing and stock video
footage 

Wave.video is an online video
maker that was actually built with social media video in mind;
that’s because they have over 30 different accepted formats that
you can instantly resize to – simply choose the format you want
while you’re creating your video:

Wave video creation tool

But what about actually creating the video? You can use your own
videos if you want and edit them with the tool, or you can add
videos and photos from their collection of stock footage (there are
literally millions of stock video clips available). 

In the editing booth, things are quite simple even if you have
no experience editing videos: easily zoom in and out of your video,
trim video segments and add more, add subtitles to each screen in
your video and much more. Plus, you can watermark your videos with
your branding, add music from their library, change the format if
needed to share it on multiple platforms and then publish it
directly to your social networks of choice. 

Vyond: for animated videos 

Another good option is Vyond – formerly GoAnimate – but
exclusively for creating animated videos. And no, you don’t need
to know how to animate. Or draw for that matter. 

Vyond

The tool is surprisingly easy to use; mostly, because you have
access to an incredibly array of templates and animation styles you
can use for your video so the effort is minimal. 

To customize your animation, you can easily browse through
different elements, characters and so on and add them to your
video; for example, if you want to add a new character, simply
search through the list of characters, choose their clothing and
their look and then choose the actions you want them to take in
that scene (for example, have them looking at their clock,
worried); it’s really that easy to add any animated element you
want to your video.  

It’s also worth mentioning that you have 3 different video
styles to choose from: business friendly, whiteboard (for
whiteboard video animations) and contemporary. 

Animoto

Animoto is a great option for
businesses and marketers. While you can also use it for personal
and family videos, with the marketing option you get numerous
templates depending on your goals:

Animoto

While the name of the tool might suggest animation is involved,
this tool is all about live action videos. 

Back to the builder though, start by choosing the storyboard you
like (unless you want to start from scratch); then, simply change
the short videos in each segment by uploading your own photos and
videos or by adding one of the getty stock images or videos that
you can find with their search feature. 

After adding your videos, you can easily watermark them, add
text and customize the font and add filters and music. In terms of
video formats, you can change them between landscape and
square. 

Conclusion

Getting started with social media videos is not as difficult as
it might seem at first glance; you can even get away with never
filming anything yourself and still end up with high-quality
marketing videos.

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How to Create Social Media Videos for Your Business
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How to Create Social Media Videos for Your Business