How SEO and Social Signals are Connected

Look out, Search Engine Optimization. Going into 2019 the social
media channels, the hundreds of them, are fast turning into the
best way for enterprises to get to and stay at the top of the SEO
mountain — and they do it by using customer feedback in the form
of social signal. This is a fairly new procedure that is becoming a
huge factor in the continuing success (or dismal failure) of
companies in ways that don’t even start to compare with fusty
traditional ranking scores; so let’s try some other local
marketing tactics like SEO

What is meant by ‘social signals’ is the votes, pins, views,
shares, and likes on social media platforms like Twitter, LinkedIn,
Reddit, Facebook, and all the other social media platforms that
work to filter the numerous search engine algorithms. That means,
of course, that social signals will indicate just how much a
particular brand is being talking about by potential customers. It
goes without saying that this kind of interest and activity will
definitely improve a brand’s SERP ranking, since all search
engines are programmed to view social signals as legitimate and
dependable recommendations.  

For many years the standard SEO network of strategies were
considered the one and only way to completely ensure a top search
engine score for a social media site. This included backlinks with
keywords in a mathematical paradigm, with text links, that would
ultimately create all SERP rankings. But with the dozens of Penguin
and Panda Google updates in the past
few years, the goal is now shifting more towards the intrinsic
value of content on-site, and now going into 2019 it has shifted
once again to include consumer’s feedback into the whole mix and
been redefined as ‘social signals.’

And just what do social signals do?

The connection between the proper social signals and a reduced
bounce rate is making marketers who haven’t invested in the
theory and practice of social signals very nervous. It seems
obvious to even the most traditional social media users that social
signals are creating greater repeat visits to sites.

A single page with good social signals is able to impact many
other pages in the same domain, which in turn is likely to improve
the rankings criteria.

And when a web page is liked or voted for, this is guaranteed to
start replacing backlinks. The tag team effect thus engendered is
bound to increase brand visibility and move it higher in the SERP
ratings.

The growing use of social media platforms to disperse
information or merely to keep people and communities in touch is
changing how the world communicates, and the new phenomenon of
social signals are the logical outcome of this communication
revolution. Experiences shows that most people now prefer to visit
particular platforms not simply for their lofty search engine
ranking, but because peer recommendations, especially through
social signals, have led them there. This also means that websites
that are socially linked can see an improvement in their conversion
rates, with in turn means higher brand loyalty as well as better
brand awareness. Once this loop is in place it only promotes more
and better consumer reviews and other social signal messages that
keep building the brand, with the potential to make it explode like
a nuclear reactor gone critical — or, in this case, viral.  

Companies that are in the thick of things when it comes to
social media will have very little major work to do to start taking
full advantage of social signals. Those companies that are still
lagging behind on their social media engagement need to make a
major effort to catch up with their competitors and
contemporaries, try some
other local marketing tactics like SE
O or risk losing a major
amount of business in 2019.

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How SEO and Social Signals are Connected
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How SEO and Social Signals are Connected