How Instagram Checkout Enhances E-Commerce Sales and Engages Users

In addition to the Instagram Shopping feature that is currently
available in the app, Instagram recently rolled out Instagram
Checkout. Checkout allows customers to complete purchases in the
app itself without being redirected to a web browser. This is just
one of the many new ways that
Instagram is helping businesses promote their e-commerce store

within their app.

Keep in mind that in order to implement these features for your
business you need to first make sure that you have an Instagram Business

Instagram has made it its mission to make shopping a pleasurable
experience when using their app. They want to make things easier
for their users which is why they have worked on enhancing the
shopping experience.

Over the last year, they have introduced a number of updates
geared specifically towards people that love Instagram and that
love to shop. Instagram Checkout is their latest update.  

An Introduction to Instagram Shopping

With the introduction of Instagram Shopping in February 2018,
brands were able to include product tags in their posts,
product stickers in Stories and a shopping destination in

If customers wanted more time to decide they could simply add it
to their saved posts and revisit it later.

However, if they wanted to purchase it immediately, once they
tapped on the tag, they would be redirected to a web browser where
they could then complete their purchase.

Since it was introduced last year over 130 million Instagrammers
have been tapping product tags in Shopping posts every month.

What is Instagram Checkout?

Instagram Checkout simplifies the Shopping experience by
eliminating some steps for the customer while also adding a layer
of security. Instead of being redirected to a web browser,
customers will be able to complete their purchase within the

Customers simply have to tap the “Checkout
on Instagram”
button on the product page, select the size
and/or color that they want, and then enter their information.
They’ll only need to enter their name, email, billing information
and shipping address the first time they checkout.

After that their information is securely saved for a faster
checkout experience the next time they purchase and users can even
add a
PIN for purchases
to make their Instagram accounts even more

Customers will then get shipping and delivery notifications
right in the app.

How to Utilize Instagram For Your Business

There are a lot of potential customers to tap into for Instagram
Checkout for businesses.

Let’s break it down:

  1. 36% of Instagrammers
    surveyed in the U.S. say that they love to shop and consider it a
  2. 70% of shopping enthusiasts turn to Instagram for product
  3. 500 million accounts access Instagram Stories daily.

  4. 1 billion people use Instagram
    worldwide as of last year.

That is a lot of potential; all you need to do is make your
products accessible to them.

By simplifying the process Instagram has made it easier and more
convenient for people to shop directly in the app. This enhances
the customers’ buyer’s journey by making shopping as easy as a
couple of taps in the app, an app that they are already using and
familiar with.

While in the beta testing stage customers can only purchase one
item at a time but Instagram is hoping to implement a multi-item
checkout cart at a later date.

The easier you make it for your customer, the higher your
chances of conversion are and the added convenience of in-app
purchasing keeps them coming back for more.

Implementing Instagram Checkout

Currently, Instagram Checkout is in closed beta testing for a
select group of brands throughout the rest of the year. The full
list of brands is unknown however Instagram announced that the
brands listed below have begun implementing it or will begin using
it in the coming weeks.

While they are currently focused on more established brands they
do hope to expand the service in the future.

If you are interested in utilizing Checkout fill out the

Instagram Checkout Interest Form
in order to be contacted when
they are ready for a wider release.


While established brands are sure to get a boost by using the
Checkout feature it could also potentially boost the sales of
smaller brands or independent sellers.

Instagram still has not disclosed how much the selling fee is
for merchants however this might be a good alternative for
businesses currently using other marketplaces with high or
increasing transaction fees.

This is still fresh off the presses, having only rolled out a
week ago, so we’ve still got a ways to go to see how effective
this update is.

If you have questions about
social media marketing
, whether it’s about Instagram,
Facebook or any of the other platforms, feel free to contact us
here at Chatter Buzz
or call us at 321-234-0559.

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Instagram Checkout Enhances E-Commerce Sales and Engages Users

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How Instagram Checkout Enhances E-Commerce Sales and Engages Users