Four ways top brands deliver faster, smarter marketing with Google Marketing Platform

When today’s consumers need answers, they expect to find them
in just a few swipes and taps. For brands, it’s become a race
against time to meet those needs.

Consumers are making
more decisions in less time
, based on what they need in the
moment, and they demand an experience that can keep up with their
fast-paced lives.

Today we’ve published
a new guide
featuring research and best practices from top
brands, including adidas and Sprint, that use Google Marketing
Platform to win those moments. The guide, “Race against time,”
covers the four ways leading marketers use advertising and
analytics together to set themselves apart.

These leaders:

  • Understand audiences on a deeper level by building a connected
    data strategy
  • Deliver faster, smarter marketing using automation and machine
    learning
  • Gain more visibility and control by bringing ads and analytics
    technology together
  • Share insights across teams and improve business
    outcomes
Four brands share their Google Marketing Platform success stories

Download our new guide to learn more about “How
top brands win consumer moments
.”

Source: FS – Social Media Blogs 2
Four ways top brands deliver faster, smarter marketing with Google Marketing Platform