Are You Overlooking These 5 Facts Impacting Your Marketing Team’s Productivity?

marketing team productivity

If I were a betting man, I’d bet you’ve recently read a
headline that promises to make you more productive in no time at
all. Maybe, just maybe, if you try 31 things that successful people
are doing, you’ll be 10x more successful. In 2017, there were 8
proven ways to increase productivity. This year there were ten. By
2019, we will have fourteen verifiable ways to increase
productivity that are relatively similar to what you read in
2017. 

If, according to the Internet, it takes you—a single
person—anywhere from eight to 31 ways to be more productive, how
many strategies or approaches does an enterprise marketing team
need to try? 80? 150? More? 

The first page of Google results can make productivity look like
an easy nut to crack. But it’s not, and we all know that from
real experience, especially when it comes to an enterprise
marketing team. 

Thankfully, there are organizations exploring the questions we
are punching into Google search. That’s exactly what our friends
from Workfront did in their annual
State of Work report
. This report is half a decade in the making.
Every year it reveals new things I don’t expect to find but that
are entirely intuitive and somehow—even though we see and feel
them every day—overlooked.

Here are 5 of my favorite takeaways from the
report. 

Productivity Takeaway #1: We’re Skeptical of Our Colleagues 

Does it surprise you to know that in the U.S., individual
workers like you and I believe we are more productive than our
co-workers? We also think we are more productive than company
leadership. We rate ourselves as being the most productive (8.2 on
a 10-point scale), our co-workers and manager as being less
productive (7.2), and company leadership as being the least
productive (6.8). 

productivity statistic

This is, of course, impossible and colored by proximity bias. We
believe those to whom we are closest are more productive because we
are more familiar with what they actually do all day. The State of Work report supports this
point too: 86% of us don’t have a clear idea what our colleagues
are working on. 

86% of workers don’t have a clear idea what our colleagues are
working on yet we believe we are more productive than they are
@workfront

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Productivity Takeaway #2: Finding Time to Innovate is Hard

One of the great riddles in today’s workplace is the idea that
if we could think differently about how to approach our work,
we’d be more productive. It’s a solid theory, but in reality,
it’s a different story. Why? For starters, while 64% of
enterprises ask employees to find new ways to do things
differently, only 40% of workplaces actually encourage employees to
set aside time to innovate. New ideas can poof into existence. That
happens.
But, as much as I wish this weren’t the case,
they don’t mature without development and support, which both
require time.

64% of enterprises ask employees to find new ways to do things
differently, but only 40% of workplaces actually encourage
employees to set aside time to innovate @workfront

Click To Tweet

marketing team productivity statistic

Employers are beginning to use innovation as an assessment tool
for their teams. More than half of employees say innovation
is factored into their job performance, but only 39% say their
companies encourage them to set aside time for it. Complicating the
innovation riddle further are gender and age differences.

Men are more likely to say their workplace encourages them to
regularly set aside time to innovate while women are more likely to
say they become accidental project managers at work, which
prevents them from having time to innovate.

More than half of employees say innovation is factored into
their job performance, yet only 39% say their companies encourage
them to set aside time for it via @workfront

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Productivity Takeaway #3: We Haven’t Eliminated Unnecessary
Interruptions

You might be skeptical to hear me say this (hey, the report says
you might be skeptical). Most of us know what we’re supposed to
be doing at work. But (obvious spoiler alert), it’s hard for us
to fulfill those responsibilities because of interruptions and
distractions that keep us from performing our jobs. 

What’s top of that distraction list for you? Email mania?
Unnecessary meetings? It’s different for all of us.
According to the State of
Work report
, 45% of Baby Boomers say they spend a greater
percentage of their week on their primary job responsibilities than
Gen X (38%) and Millennials (34%). Millennials are more likely than
Baby Boomers to say the biggest barrier in the way of their
productivity is the lack of standardized processes.

Millennials are more likely than Baby Boomers to say the biggest
barrier in the way of their productivity is the lack of
standardized processes. via @workfront

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Unnecessary interruptions still plague enterprise teams, so much
so that 45% of us would rather go to the DMV, a destination not
known for having a stellar customer experience than sit through a
pointless meeting. And, I love this one: baby Boomers would rather
forget to brush their teeth in the morning than get 50 pointless
work emails. 

45% of U.S. workers would rather go to the DMV, a destination
not known for having a stellar customer experience than sit through
a pointless meeting via @workfront

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Productivity Takeaway #4: We Believe in the Promises of Automation
And Humans

I have written a few posts about marketing automation. I believe
automation is good, not evil, if done in a smart and purposeful
way. Here’s a takeaway from the State of Work report that fascinates
me: on average, workers say 37% of the day-to-day aspects of their
job are automated and (here’s the fascinating part) that only 40%
of their day should be automated.
Are we already
nearing the point of automation saturation? 

I’m curious to see where this goes. If enterprises are more
bullish about automation, I wonder where the point of reversal is.
Because even though more than two-thirds of us believe we will be
competing with robots, machines or artificial intelligence for our
jobs in the not-too-distant future, 93% of us believe a human touch
will always have a role in the workplace. 

More than two-thirds of us believe we soon will be competing
with robots, machines and/or artificial intelligence for our jobs,
but 93% of us believe there will always be the need for a human
touch in the workplace @workfront

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Productivity Takeaway #5: We Aren’t Aligned on the “Right”
Suite of Digital Tools 

For me, this takeaway is no surprise. Almost two-thirds
of U.S. workers say their enterprise is undergoing a digital
transformation, but we aren’t aligned on how that transformation
takes form.
This is due, in part, to the fact that we have
different digital needs and work styles: Millennials (51%) are more
likely than Gen X (46%) and Baby Boomers (40%) to say their team is
requesting more tools to manage work, but executives aren’t on
board with those requests. 

Finding a way to manage work, whether through a digital solution
or other, is productivity glue.  Every month, nearly half of us
have no idea that we’ve had work assigned to us. We miss the fact
that we’ve been given an assignment entirely. Men are more likely
than women to say they are unaware work has been assigned to
them. 

Men are more likely than women to say they are unaware work has
been assigned to them. @workfront

Click To Tweet

Download the entire State of the
Work report from our friends at Workfront
. Are there any
takeaways in the study that tell you a different story about
enterprise productivity? 

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Are You Overlooking These 5 Facts Impacting Your Marketing Team’s
Productivity?
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Are You Overlooking These 5 Facts Impacting Your Marketing Team’s Productivity?