The core value underlying every member of a small or big
corporation should be to thrive better in the company of
their team-mates. They should whole-heartedly believe in
the effectiveness of team-work.
This value gets inculcated naturally when you are sharing an
office space with a number of other people who share a common goal.
But, when you are miles apart from your team, evolving values of
fellowship doesn’t remain a cake walk anymore.
You will need to get invested into building bonds among your
marketers besides focusing on organizational effectiveness,
which, in case of remote-working, becomes more important.
Tecla, 70% of the people around the globe work remotely at
least once a week.
So, we bring you seven effective ways to blossom a booming
office culture even when you are overseeing your team from miles
#1: Start with some in-house time
Working remotely, one of the many challenges you face is the
helplessness from not staying connected with your marketers.
Google’s survey says team members who have a good
understanding of each others’ feelings make the most productive
While we understand that you’ll have to carry out most
communications over a voice or video chat, but no one can deny the
effect a face-to-face communication has. According to Forbes,
21% of remote workers felt lonely on their job.
So, we suggest you get your new employees introduced to the
remaining marketing team by letting them work in-house for about
three months before they start working remotely from wherever they
The goal behind this is to make them feel the vibe and
hustle of the team besides making them grow sensitivity towards
their colleagues. Working in-house would also allow fast,
constructive criticism on their job, which will bring the product
closer to perfection.
#2: Ask for feedback
Communication is the key!
You might face difficulty in staying connected, but overcoming
challenges like these becomes ten-fold easier when the people on
your team are willing to communicate.
Be it a minor hitch or a major setback on your path to reach
your goal; it is crucial to demand feedback from your employees on
their progress or problems they face.
28% of workers admitted poor communication to be the reason
behind missing a deadline.
To keep the communication flowing seamlessly, bring together all
sorts of media of communication such as video conferencing, our old
school telephone calls, and 3D surroundings.
Organize a mandatory, weekly video conferencing and let your
team gauge the outcome of their efforts as a whole by discussing
their proposals and barriers they have to overcome.
#3: Make the most of technology
You are well aware of the features that remote working lacks in
comparison to a real office. So, providing an office-like
experience to your employees should be one of your
An office environment helps you stay aware of the smallest
happenings in your team. Trust is built almost automatically by
merely being there. But virtual marketing teams fall short of this
So, the need to create a virtual office becomes inevitable if
you were to avoid any sort of miscommunication.
There is a vast array of
applications at your disposal today that will make your job
easier. Some of the categories of software that you’ll need
- File Management
- Time Tracking
- Team Feedback
- Project Management
You can invest in a
knowledge base software that will help you record DIY guides,
stack tutorials and answers to questions that you encounter
frequently. This way you wouldn’t be wasting time answering the
same questions from different people.
Also, set aside a certain amount for SaaS investment fund. Most companies these
days are switching to subscription-based, cloud-computing approach
instead of installing software on computers.
#4: Manage your time efficiently
While normally a working person has to manage to balance his job
and personal life, working remotely has an added bonus of keeping
time differences in mind. Time differences have a big impact on the
flow of work and the whereabouts of the teams.
Not only are the employees scattered all around the globe, but
the ones who share the same time zone wouldn’t be necessarily
present at their PC at the same time.
Timeshifting is mandatory if you are aiming at coordinating
tasks across your global employees effectively. If you adjust your
working hours accordingly to better synchronize with those of your
team, you will be able to interact better.
Your marketers can opt for that one time which connects most
time zones or split their day and divide time into periods instead
of getting the whole job done at a time.
Encouraging working in advance is beneficial too, as it will
make keeping track of the work easy.
#5. Employ culture-fit candidates
Now, you can’t hold yourself accountable for everything that
happens in your team. So, to be able to trust your employees with
responsibilities, you need to hire the right people. We have
stressed on the importance of team-work right at the beginning of
Besides a collaborative marketing team, you need to decide on a
number of principles to include in your
criteria for hiring.
Keeping track of what your employees are doing becomes harder if
they are geographically dispersed around the world. So, the things
that you can rely on are their nature and attitude towards
Precisely speaking, hire driven, independent, and
#6: Emphasize on productivity
Productivity and collaboration are undoubtedly tightly knit and
greatly reliant on each other.
The more positive and uplifting the working atmosphere, the more
productive are your employees and vice-versa.
Team-work is the cradle for productivity.
The most successful strategies start off as an “okay” idea,
which is made genius when team members improvise on it. Your
marketers should actively participate in every weekly discussion or
Voicing your opinions on increasing the brand’s awareness and
presenting the team with ideas that have frequently been visiting
your mind will motivate your team and reap positive
There are apps made for marketers to brainstorm their ideas,
follow up on them, and unanimously chose one of them irrespective
of their location.
#7: Stay as transparent as possible
We can’t mention enough how miscommunication can be the death
of your remote working agency. The lack of face-to-face
communication may frequently lead to misunderstanding and create a
major obstacle in your team’s workflow.
To avoid such a situation, keep yourself regularly updated and
keep your activities and decisions regarding the team
Your team needs to have the right and clear understanding of all
the hows, whys, whens, and wheres of the activities for them to be
able to trust you and work for you dedicatedly.
Organization of frequent video conferences can be
accompanied by a project management tool to define the duties of
each team member clearly. You can make use of weekly
Gone are the days when people didn’t dare imagine about
conducting businesses without physical meetings. With the
technology advancing and making leaps on a daily basis, more and
more companies are preferring remote-working, over a walk-in
office. Remote businesses grew by about 80% in a span of 8
years from 2005 to 2012.
Let us know the changes you see in your remote working team
after implementing the above ideas down in the comments!
7 Guaranteed Ways to Develop a Successful Remote Marketing Team
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7 Guaranteed Ways to Develop a Successful Remote Marketing Team