6 Top Tips to Improve Your Social Media Presence in 2019

Your social media is important for getting your business in
front of more consumers and generate more sales whether it is on
Twitter, Instagram, LinkedIn, or Facebook. Fortunately, it is
possible to transform your currently lonely social media accounts
into thriving communities bustling with activity if you follow a
few simple tips.

Get ready for an explosion in your popularity in the coming
year. Here are 6 tips for improving your social media in 2019.

  1. Using the Proper Tools

If you wish to improve your social media presence, it is
important to post often on social media and at the right time.
Studies actually show that the optimal number of times for
businesses to tweet per day is 15. As a business owner, you
probably don’t have enough time every day to constantly log in to
all your social media accounts, which is why you must invest in the
proper tools.

Using post
scheduling tools
can help you stay active on social media while
saving you time too. With Buffer, it is easy to manage all your
social media accounts in a single location, schedule posts way in
advance, post at optimal times when most of your followers will see
them, and analyze the performance of your posts. Using tools that
help you to effectively manage your social media accounts ensures
that you post regularly enough to improve your social media
presence.

  1. Focusing on Customer Service

Social media is the new frontier when it comes to customer
service. Instead of calling a business and waiting hours if not
days for it to respond to an email, customers who are having issues
are now turning to social media to get help from brands. 54 percent
of customers actually prefer using social messaging channels for
their customer care needs over traditional channels such as email
and phone.

So, rather than just focusing on selling so much, you should
focus more of actually helping people. Using your social media
platforms to offer customer service helps send more users to your
social media profiles and makes it easier to solve the problems
that they have or encounter. You can even create a Facebook
chatbot
to be answering questions whenever you are not around.
Customers are also more likely to buy from you of they know that
you can help resolve their issues quickly. And this will help you
have a
more positive presence online

  1. Promoting Your Social Media Accounts

You should not assume that your customers know about all your
social media platforms and that they go searching for them. It is
up to you to inform them about their existence. If you make it easy
for customers to like or follow your social media profiles, then
they will be more willing to act.

Start promoting your social media accounts to customers and ask
them to interact with your brand. You can add your social media
feeds to your sidebar, add social media icons to your website, tell
people to follow you on social media at the end of blog posts, and
use your email marketing to promote your social media accounts. The
higher the number of people that know about your social media
presence, the greater it will be.

Social media SEO is also a good idea as it helps you to promote
your social media accounts in the Google Search results. This can
help with everything from reputation management to gaining more
followers to improving your ultimately getting more customers. You
can read more about
Social Media SEO
here.

  1. Paying Close Attention to What’s Trending

One of the most effective ways to create a larger social media
presence for your business is piggybacking on the popular trends on
social media. It will help get your profile in front of numerous
users that never knew about the existence of your business and may
even help your posts go viral.

You can easily stay on top of trends by taking a look at
what’s happening. For instance, you can see the top
trending hashtags
on the left side of Twitter’s homepage in
the Trends for You Section. Look at the hashtags you can use to get
additional views. It is advisable to use hashtags that actually
relate to your business, but they don’t necessarily have to be
strictly relevant. If your finance company is able to create a fun
post for #NationalDonutDay, you should definitely go for it.

  1. Focus on Captivating Visuals

It can sometimes be hard to get noticed in the increasingly
crowded social media feeds, which is why it is so important to make
your business stand out. Using captivating visuals is one of the
most effective ways to stand out on social media and increase your
presence.

Try avoiding using too many boring stock photos. A better
approach would be to share images that connect with users. Share
high-quality behind-the-scenes images as well as people using your
products. You may even share photos of your customers interacting
with your product/service with their consent, which also helps
create social proof.

  1. Actively Engaging with the Audience

Would you continue talking to a person that has never returned
your messages? You probably wouldn’t. Users will not want to
follow you on social media or even interact with your brand if they
don’t get something in return. That’s why you need to actively
engage with your social media audience.

If you wish to create a social media presence, then your social
media accounts have to first become a community. It means that when
someone leaves a comment on one of your posts, it is important to
reply to them or at least like the comment. You can even pose and
answer questions in posts as well a show your appreciation to
customers and followers by thanking them and sharing content
generated by users. Engaging with followers not only boosts your
presence on social media but also help you develop real
relationships with customers.

Get ready for your best year on social media yet. If you follow
the tips provided here, you will not only get more follows and
likes than ever before, but you are also likely to gain more loyal
customers too.

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6 Top Tips to Improve Your Social Media Presence in 2019

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6 Top Tips to Improve Your Social Media Presence in 2019