Social media has been a game changer for businesses. Along with
expanding your audience and interacting with your customers, social
networks give you the opportunity to promote your products and
generate interest in your brand.
Here are five ways to promote your products on social media.
1. Provide Social Proof to Build Confidence in Your Product
To succeed with product promotion, you have to do more than just
post advertisements on your social accounts. Get creative. Provide
to build consumer trust in your product.
Customers that offer testimonials and reviews act as influencers
to promote your products to consumers in a positive way.
Post a customer photo of your product in action. Mention the
customer in your post (link to their page or mention their
username) and link to your product.
2. Host a Contest
Contests are a great way to generate buzz about your product and
expand your brand’s reach. The great thing about a contest is
that it allows you to promote your product without actually
Keep the contest simple and fun. Make your giveaway accessible
to all participants, and make sure the prize is worthwhile. Let’s
say your shop sold cheap Gucci
bags. Giving away a Gucci replica would certainly
catch the attention of your followers and get them to
3. Share Deals
Use your social media accounts to share your
deals and promo codes. Yes, you’re advertising your brand and
products, but you’re giving your followers a chance to save money
on their purchases.
Try running exclusive deals on your social accounts to keep your
followers engaged and make them feel special.
4. Add Product Links to Instagram Stories
Instagram feeds are now sorted by popularity rather than
chronological order, which makes it more difficult to get your
posts seen by followers.
Stories are a great way to bypass this and get your brand in
front of your target audience. Stories allow you to include
links, which makes it easier for viewers to see and shop your
When including links in your Stories, viewers can swipe up on
the See More tab. Viewers can then be taken directly to your shop
or blog where your products are sold. The great thing about the
Instagram app is that it opens the page in the same app, so it’s
a seamless transition.
5. Make Sure Your Customers Know about Your Social Media Links
If you run an online store, you should already be sharing the
links to your social accounts. But if you own a brick-and-mortar
store, you’ll need to tell your customers about your social
Make sure you have links to your social accounts on each
advertisement you place, whether it’s an advertisement online or
a sign on the street. Put information about your social media
accounts at your cash register. Customers will read the sign while
they’re waiting to make their purchase. Also, make sure that your
employees know to tell your customers about your social media
Source: FS – Social Media Blogs 2
5 Ways to Promote Your Products on Social Media