5 New Google My Business Features For Better Exposure

5 New Google My Business Features For Better Exposure

Google My Business (GMB) is the BEST local optimization resource
on the internet. Google has invested a lot of time and effort to
build this tool with love and care.

Are you a local business that wants more sales and leads? Forget
other things and work on creating, optimizing, and promoting your
GMB profile.

How important is GMB compared to Facebook Local?

Some people call Facebook Local a Yelp and Foursquare killer.
While there is nothing wrong with the tool itself, Facebook Local
is no match for Google’s My Business. The Facebook Local app is
divided into three sections. The home offers quick searches for
restaurants or bars, plus a list of events happening nearby that
may interest you. You can also see the events that interest your
friends. This is important for you to tag yourself in.

The second section is a map and a search engine. You can search
for “Starbucks” or “Greek food,” sort by “open now,” a
lot like Yelp. It is much weaker compared to Yelp. To Facebook’s
credit, it lets you differentiate by letting you search “standup
comedy” and “literature,” and sort by “late night,” to
find something to do after dinner.

The third tab is your calendar, populated by Facebook events
you’ve responded to but also including whatever calendars you
want to give it access to.

Google My Business is a complete business solution. You can use
Facebook Local to promote your events and specials. Google My
Business lets you do all that and much more. Google My Business
listings show up on regular Google searches through Google Places
and Google Events search results.

Google often updates GMB. In 2018, Google added a lot of great
features to GMB. Local businesses should know about these new
features and use them. This will help your local business get a
better position on local results. People in your city will see you
as a responsive and internet savvy business that cares about
technology. This can be a good point in your favor.

New Google My Business features

  • Google Posts
  • Appointment Bookings
  • Questions and Answers
  • Messaging
  • Business Descriptions

Let us check these out in detail so you can learn how to use
them for your business:

Google Posts

Google Post for Google My Business features

This is your event blog right there.

What do we mean by an event blog? It means blogging for an event
at your business.

See, if you’re running specials or if you are organizing
events, this is the perfect place to write about them. Google
Posts
are removed 7 days after they publish on GMB. If you
mention the date of your event, and the event is more than 7 days
away, they will stay until the date of your event.

Use Google posts to create short blog posts linking to your
events pages on your website. If you’re a store selling stuff
locally or a roofer offering services, you can still use it.
Service businesses such as HVAC repair companies or local roofing
companies can run specials or charitable events and invite locals
to be a part of the event.

Google My Business will help you show these on searches in your
area. Use schema markup on your events page or Data
Highlighter
in search console to tell Google everything about
your event or special.

Appointment Bookings

Appointment Bookings for Google My Business features

This feature is a gift for service businesses that offer
appointment booking. So, if you’re a chiropractor, a healthcare
provider, a salon, a local restaurant, or a law firm, this is a
handy tool to get appointments.

The appointment bookings feature of GMB can be used to promote
the Booking Calendar page of your website. Your customers will see
a link that they can click to go to your Booking Calendar. If you
do not have a website or a booking calendar on your website,
don’t worry. Google offers a list of supported scheduling
providers.

To choose a provider;

  • Open the Google My Business app and go to the Bookings tab. If
    you don’t see this tab, then bookings aren’t available for your
    business category or region.
  • Tap the menu on the top-right, then tap Choose a booking
    provider.
  • Sign up with the provider of your choice.

Within one week, your scheduling account is automatically linked
to your Google My Business account. After linking, you can receive
bookings through Google. Read this page for more details on
local
appointment bookings through Google
.

Questions and Answers

questions and Answers for Google My Business features

Google offers you full control to answer users’ questions
about your business, products, or services. If someone has already
asked questions about your products, pricing or details, you can
answer these questions from the and Answers
section
of your GMB account. You can also remove complaints and
useless questions from your Q & A.

Messaging

Messaging for Google My Business features

This little-used feature is very helpful. This is like an online
chat service where people can send you an SMS. You should download
the Allo app to answer these questions.

Here is how you can download Allo on your phone:

  • Download Google Allo from the Android Play Store or iOS App
    Store.
  • Register Allo with the same number you used to sign up for
    messaging on Google My Business.
  • Messages will start to appear on Google Allo instead of
    SMS.

Please be aware that if you turn messaging on, your response
times will be publicly available. This means that you should try to
reply to users quickly to not appear slouchy.

Business Descriptions

Business Descriptions for Google My Business features

Adding a business description to your GMB profile is essential.
A well-written business description is a great way to promote your
business. Show to the world (the local world) how you plan to make
a change and why you do what you do.

This is the place (business description) where you differentiate
your business from your competition.

Google My Business allows business descriptions to include up to
750 characters, which is around 250 words, so make the most of this
opportunity. Treat your business description like a page on your
site by providing users with helpful content and not just words
that are there to fill up space.

Wrap

Use these five new features of Google My Business to promote
your business. They will help you connect better with people in
your area. Google My Business is more than just a citation service.
It is more than a review aggregator.

Guest author: Bella Jones works for
local Miami
SEO
company, Cibirix, who offer services in Charlotte, Raleigh,
Dallas, Austin and almost all over the USA.

The post 5 New
Google My Business Features For Better Exposure
appeared first
on Jeffbullas’s Blog.

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5 New Google My Business Features For Better Exposure