5 Intriguing Social Media Techniques That Are Dominating in 2019

5 Intriguing Social Media Techniques That Will Dominate in 2019

The upsurge of social
media marketing
among competitive companies and active
millennials inundates marketers. Utilizing its influential power,
many brands are generating triple fold on investments.

According to the
Emarsys 2019 report,
there are over 3.2 billion active social
media users, which equates to 42% of the global population.
Moreover,
90% of users
reach out to brands on social media to interact
with products.

To extract maximum outcomes from the leading social platforms,
brands are introducing innovative forms with a diverse flair in
marketing.

Sound tactics and captivating techniques are used to engage
consumers. Humanizing brands, staying updated with news, offering
deals and being interactive are a few prominent trump cards of
giants in the digital world.

Lo and behold, the year 2019 is revealing some massive
innovations and gems of social media techniques. Since online
competition for attention is growing by the minute, you need to
expand your reach in every direction to be consistent with your
target audience. You need to practice techniques that promise
progressive benefits. So, follow these five social media techniques
to surpass your rivals this year.

1. User-generated content

“The next wave of the Web is going to be user-generated
content.” – John Doerr, Venture
Capitalist.

You may be speaking a lot about your brand through promotional
campaigns, but now you have to go on board more authoritatively.
You have to show your consumers how your business works and what
other customers think about your services.

User-generated
content (UGC)
provides information about companies from a
customer’s experience. It comprises of any content created by an
unpaid contributor – mainly a fan, follower or a customer. UGC
doubles your overall credibility, expands a business’ online
reach, and boosts the click-through
rates
 of your campaigns. Instagram is considered as the hub of
UGC where over 60 million images are uploaded daily. As per a
report, around
64% of consumers
prefer to use UGC to make a decision.

GoPro – a renowned camera manufacturing company – has
utilized user-generated content to strengthen its clientele. By
uploading customer videos and shots using their efficient
wearables, the company started a couple of YouTube channels. Within
days, GoPro turned into a viral sensation.

User Generated Content for social media techniques

Image Source:
Adweek

2. Micro influencers

Be the maestro of social media marketing by getting in touch
with reliable micro-influencers.
Do not build hopes to expand your clientele by paying huge bucks to
highly influential personalities for promoting your products. The

follower count
does not define the worth of an influencer.

You need to look for a prospective customer instead of mere
leads. Online customers follow micro influencers to gather honest
reviews and feedback about products. As per the Izea report, online
users trust micros
influencers.
Apart from this, Adweek reports that influencers
who have fewer followers generate
higher engagement rates.

Airbnb took a meticulous approach and reached
out to both, highly renowned influencers as well as
micro-influencers, to promote the company. Influencers included
personalities from the entertainment industry like Lady Gaga and
many other community bloggers and travelers.

Having a fan-base of over 25 million Instagram followers,

Lady Gaga posted a single tweet
about her stay at a Airbnb
Houston property, back in 2017. Producing an enormous online
exposure for Airbnb, she received over 4,000 comments and half a
million likes.

Go for Micro Influencer for social media techniques

3. Humor

Humor surely is the spice of life, and if you manage to pull it
off in your promotional campaigns, you can skyrocket your online
reach. Being funny is considered a powerful tactic to boost user
engagement.

If you find your product way too technical or mundane to grab
one’s attention, you can sprinkle a bit of humor to lift its
essence and highlight its significant features. It can be your
equalizer and a trick to bring customers closer. Moreover, humorous
promotions persuade and engage around 36% of
consumers
on a social platform to make a purchase.

Brand Actions on Social That Prompt Consumers to Purchase for social media techniques

The American chain of delicious fast food
restaurant, Taco Bell, is
known for its humor-induced marketing. Having a clear insight about
youth demographics, the food chain produces light, fresh, and
exciting content that creates exceptional outcomes. It has been
using humor as its major play to capture attention for years.

In 2014, Taco Bell introduced the much-talked-about social media

campaign Blackout
mainly to create buzz for its new app. The
campaign aimed to grab attention for the launch of the Taco Bell
app, which worked so well that within the first 24 hours, the app
became one of the most downloaded apps in the App Store.

Around 75% of the orders were made through it, and it turned out
to be a real game changer. Therefore, you need to act a bit
different if you want to do something bigger.

4. Customer service

Entrepreneurs are reaping the rewards out of social media
platforms by improvising their customer service. The premier brands
are leveraging their business growth and providing a more
profitable source to bring customers closer. Just by working on
delivering interactive and professional customer service,
businesses can accelerate revenue generation, online visibility,
and customer reach.

Incredible customer service provides coveted firsthand customer
interactions to brands and promotes their business exceptionally.
Among the many criteria involved in enhancing customer service,

transparency
enjoys the leading spot.

Listen to your customers and allow them access to every video
and post present on your profiles. As per the statistics, customers
receiving a response on
Twitter spend 20%
more, along with recommending brands 30% more
actively.

Starbucks is yet
another example of maintaining an efficient online presence on
social media platforms. The renowned food chain runs active
profiles and keeps its customers up to date. Interacting with them
and responding to their every issue is their prime goal. Starbucks
harnesses the true power of social sites and seeks motivation from
meaningful feedback.

Back in 2012, the company committed to delivering efficient and
uninterrupted customer support. From swiftly responding to issues
to accepting criticism professionally, Starbucks took the move to
strengthen its clientele. The company answers queries and welcomes
positive feedback. A separate Twitter account – @MyStarbucksIdeas was
established to receive every single customer query. It now has over
55,000 followers.

Starbucks for social media techniques

5. Artificial Intelligence

Artificial
Intelligence
– the powerful bots that assure prosperity and
unstoppable advancement – has been making its way towards social
media platforms. Over the years, AI has truly transformed social
media marketing. From carrying out behavioral detection to
capturing the exact needs and attention of the target audience, it
has opened a new avenue for brands to thrive.

The launch of Chatbots brought an upturn in the customer
interaction for many eCommerce platforms. Offering personalized and
customized services became the trend of the decade as marketers
began to detect the preferences of their audience.

AI Empowering Social Media for social media techniques

Moreover, over
80% of marketers
have started to use images in carrying out
social networking. As the use of images arose on social platforms,
image recognition software was built to assist marketers. The bots
analyze what people want to help you tailor your services.

Many companies and reputable brands are counting on AI to
accelerate their business growth. Sephora – a beauty retailer –
uses AI
messenger bots
to interact with their customers. The company
serves millions of customers efficiently without experiencing any
trouble or flaw.

“This allows us to provide richer, more varied conversations
that ensure clients get exactly what they want out of the
experience,” – Mary Beth Laughton, vice
president.

Wrap up

Social media is showing advancements that mainly revolve around
customer experience and the introduction of innovative
technologies. If you want to survive the wild competitive waves
within the digital world, you need to step ahead with something
that’s different and appealing. Find your grounds and take a leap
to success.

Guest author: Gerry Wilson is a creative
content expert who loves to compose well-versed content with rich
information. Having an eye for creativity and a passion to explore
new avenues, he produces content that connects and guides her
readers. He is currently associated with Video Animation INC, one of
the leading video animation company around. Follow @GerryyWilson on twitter for
more updates.

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5 Intriguing Social Media Techniques That Are Dominating in 2019