4 Secret Data-Driven Content Strategies that Works Every Time

Almost anyone can create a blog that gets a decent amount of
traffic and reader engagement by fluke. It happens all the time.
Every now and then a newbie YouTuber hits the jackpot and ends up
creating a viral video without any SEO strategy whatsoever. The
same thing can happen with blogs. However, considering the amount
of content being uploaded every single day, that’s like winning
the lottery. To able to achieve success time and time again you
need a list of proven strategies that work.

This leads to one question. How do you know what works and what
doesn’t? An entire industry of SEO service has spawned into
existence trying to answer that very question. It’s called

data-driven content
marketing and it’s definitely here to
stay. There are tons of tools out there that can monitor the
performance of blog posts and other online content. This means
there is a lot of data available waiting to be analyzed. Content
marketing experts take time and analyze this data to find out which
content strategies are working for which industries. They also look
at different factors that encourage traffic flow and interaction.
In this post, we reveal 4 data-driven content strategies that help
to boost ranking.

Blogging More Frequently Generates More Traction

There is no denying the fact that blogging is a great way to
direct traffic into your website. While there are other reasons for
a blog to be unsuccessful, most blogs fail because of the low
frequency of new posts being published. Here’s where the data
kicks in. A 2017 study by HubSpot revealed that sites that posted
16 times or more in a single month got triple the traffic of those
site that published blogs twice every month.

Create Visually Appealing Content to Increase Reader Engagement

As much as 65% of all audiences online learn better when a post
has great visual content.
Contents with infographics tend to get shared
on social media.
The reason for that is simple. People learn faster and quicker if
the information is presented with visuals as opposed to large
chunks of texts.

Spend Time Tweaking and Testing the Headline

A great headline can encourage readers to click and it thus
improves the click-through rate. However, writing an interesting
headline that captures a reader’s imagination is easier said than
done. People have tried including buzzwords, numbers, and made tall
claims to create click-worthy headlines. There are several online
tools out there that can help you test your headline and find out
if it is appealing enough. While you want a headline that provokes
interest, the last thing you want to do is lie. If the headline
doesn’t match the main content, people are going to leave just as
quickly and it’s going to negatively affect the bounce
rate
and your site’s overall ranking.

Write Longer In-Depth Posts to Improve Ranking

If posting more frequently wasn’t enough, it turns out Google
also wants you to write more. Yes, Google takes the length of the
post into consideration among many other things. As it turns out,
it favors posts that are 2000 words or longer. Now, writing a
2000-word post is no small task and if you don’t plan your
content strategy you can sound a bit repetitive. The best way to
tackle that is by writing an in-depth post. Talk about small
technicalities and details on a particular subject or add a
real-life story to keep the post interesting.  

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4 Secret Data-Driven Content Strategies that Works Every Time

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4 Secret Data-Driven Content Strategies that Works Every Time