13 New Ways to Incorporate Social Media into your website

It has become undeniable;
social media is the most important medium
for discussion in our
world today. With this in mind, it’s critical for businesses,
causes and individuals alike to integrate social media into their
website whenever possible. Not only does it help you to direct more
of your readers to these platforms, but it also spices up the site
and can make it more pleasurable to read.

Draw Attention to Your Latest Photos

According to Hook Agency, the experts in Minneapolis Website Design, creating
a running feed for your website is simple, and it allows you to get
more use out of your social media content. Apps like Facebook and
Instagram can easily be integrated into the sidebar of your website
so that you can have a running feed of your latest beautiful,
moving and powerful photographs.

Encourage Readers to Share

Asking people to share your content isn’t enough, you need to
make it as simple as possible. To achieve this we can use
integrated social media sharing buttons, ideally, custom-made for
your aesthetic, so that you can boost the number of people who can
come into contact with your articles.

Integrate Social Media Posts into Your Articles

Ideally, your social media shouldn’t be separate to your
website; it should all be seamlessly integrated. Through a variety
of plugins and applications, you can directly embed your social
media posts into the articles, which can look particularly great
using Instagram.

Rather than including plain image files, using an embedded
social media post gives you the same result but also encourages
readers to click and follow you on your social media accounts as
well.

Create Un-indexed Content for Your Followers

Your social media followers are some of the most valuable that
you will have and for this reason, it’s often useful for you to
go out of your way to care for them. One way that you can do this
is to create unique and secret content for them.

Using your website, this is relatively easy to do, particularly
if you utilize the next strategy as well. By non-indexing the page
you can prevent Google from listing it and therefore keep it
relatively secret.

Lock Existing Content Behind a Social Media Wall

To make it even more secretive and therefore valuable to your
social media followers, you might decide to lock it behind a wall.
Similar to how newspapers and media agencies lock content behind
paywalls where you require a subscription, you can do the same,
requiring people to follow you on at least one social media
platform to unlock the secret and valuable content.

Utilize Giveaways Appropriately

While some might argue otherwise, giveaways
can be a fantastic way
to generate media attention and to
increase your follower count. It’s inadvisable to overuse them,
but when utilized in combination with content on your website they
can help to drive new readers to your social networks where they
can become long-term fans of yours.

Add a Twitter Feed to Your Site

Adding a twitter feed to your sidebar or homepage can help you
to share more content concisely, as well as to encourage your
readers to become social fans as well.

Allow Signups Using Facebook

If your website has a section which people can sign up for,
which is highly advisable in most cases, allowing for integrated
Facebook signups make it easier for your audience as well as giving
you access to them.

Use Social Media Comment Integration

Similarly, if you accept comments on your articles to generate
discussion, integrating
through social media
can help to generate far more attention
than a simple generic comment section would.

Quote Your Social Media Followers

Rather than treating social media as a one-way channel, think of
it as a constant discussion. One simple way to make your followers
feel important is to include them on your website, often in the
form of a quote or a post which can be easily embedded using an API
or plugin.

Ask for User Generated Content

Similarly, you might put out the call on your social media
networks to ask for user-generated content. This content could be
social media posts, photos or even essays which your audience wants
to share on your site.

Analyze the Analytics

Through your social media networks, you can get a wide variety
of data which when analyzed can give you useful information about
your audience and the types of content that they like. Using this
data, you can inform decisions on content and aesthetic for your
website.

Add Cookies for Ad Targeting

Finally, even if you have no plans to use paid advertising
currently, collecting the data using cookies can be incredibly
beneficial. These cookies allow you to collect a ‘list’ of
people who have visited your site and then target them in the
future by running ‘like’ or ‘follow’ campaigns to encourage
them to become social m

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13 New Ways to Incorporate Social Media into your website

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13 New Ways to Incorporate Social Media into your website