10 Ways to Make Your Offline Business Instagram Friendly

Wondering how to draw more customers to your brick-and-mortar
business? Try adding
design details
that will boost its Instagrammability.

When people post photos of your space on Instagram, you benefit
from the free advertising and positive word of mouth. Plus, having
an Instagrammable space is an asset when it comes to attracting
customers, especially those who are
willing to make a trek for the perfect photo backdrop
.

We know not every business can emulate
Giraffe Manor
in Nairobi, which has literal giraffes hanging
out with the visitors— maybe the most Instagram-worthy concept
I’ve ever seen.

But there are lots of attainable (and affordable!) ways to make
your business Instagram friendly. Here are a few tried-and-trued
ideas from some of the platform’s most-tagged spaces.

Bonus: Download a free checklist that reveals
the exact steps a lifestyle photographer used to grow from 0 to
600,000 followers on Instagram with no budget and no expensive
gear.

10 ways to make your business Instagrammable 1. Go green with
plants and flowers

Churchill Arms is a classic British pub in London— in that
sense, there are a million other pubs just like it. But it’s
become a photo landmark thanks to its floral exterior:

View this
post on Instagram

The perfect
bar doesn’t exi-

A post shared by John Resig (@johnresig)
on Aug 12, 2018 at 10:28am PDT

If that’s a little ambitious for your taste, Vancouver
restaurant Botanist pulls the greenery inside in a more attainable
way:

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post on Instagram

The most
inspiring interiors I’ve seen for a while! If you’re ever
headed to Vancouver, you’ve got to check out @botanistdining for
brunch or dinner

A post shared by Vladimir Zhukovskiy
(@vladizhuko) on Apr 8, 2019 at 10:43am PDT

View this
post on Instagram

It’s a jungle
in here ???? Photo by @dorringtonr at @botanistdining
#dishedvan

A post shared by Dished Vancouver
(@dishedvancouver) on Aug 10, 2018 at 9:07pm PDT

Plants and flowers will brighten up your space and add cheerful,
colorful accents for photographers seeking the perfect shot.

Worried your Instagram investment might wither and die? Fake
plants look almost as nice online!

2. Provide an accent wall

Often, Instagrammers are looking for an ideal backdrop for their
selfie. Or the popular “holding up my food for the camera”
photo:

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post on Instagram

this place
has quickly turned me into the biggest gelato fan EVER???? . .
????La Casa Gelato, Vancouver ???? Vanilla Cookie Dough + Peanut
Butter Cup . . . #lacasagelato #gelato #vancouver
#downtownvancouver #socalsoph #yvr #eatyvr
#eatvancouver#foodblogger #foodie #foodphotography #visitvancouver
#eatbc #yelpvancouver #buzzfeast #vancityfood #nomnomyvr

A post shared by Socal Soph
(@socal.soph) on Apr 10, 2019 at 5:00pm PDT

Give them what they want with an accent wall. Choose a well-lit
location in your space, and add some visual excitement with a mural
or bright wallpaper. Planta Toronto’s leafy wallpaper is a
popular choice:

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post on Instagram

Happy
place???? @plantatoronto • • • #plantatoronto #bestplacestogo
#foodtrip

A post shared by CHRISTINA
SCHMIDT ????
(@christinalovesthiscity) on Nov 29, 2018 at
11:00am PST

You’ll want to go with bright colors or patterns, as
Instagrammers are looking for something that will stand out on the
feed.

Neon signs are also popular on Instagram, if you’re not
inspired by paint or wallpaper. Little Bean in Portland, which
makes vegan non-dairy desserts, has a cheeky sign celebrating their
surprise ingredient. It makes many appearances on Instagram:

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post on Instagram

I wasn’t
planning on going into @littlebeanpdx last night but when I walked
by there was no line‼️A foodie miracle It was short lived
though because the line was out the door within minutes so I
totally lucked out I picked the Szechuan strawberry ???? chickpea
(not) ice cream ???? and it was so good I couldn’t resist getting
the S’mores tart too ????

A post shared by Hungry B
(@hungry_in_portland) on Apr 5, 2019 at 4:06pm PDT

3. Add a patterned floor

Instagram is really into floors. For proof, just check out the
800,000+ posts tagged #IHaveThisThingWithFloors.

They’re ideal for a selfeet (that’s a selfie of your feet),
and they’re also nice for people who feel a little self-conscious
taking photos in public. After all, no one can tell if you’re
taking a photo of the floor or just looking down at your phone.

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post on Instagram

Fruity
Pebbles & Bamm-Bamm

A post shared by ▲RMEN (@hey.armen) on
Dec 28, 2017 at 10:05am PST

Patterned tiles are especially popular choices, if you want to
upgrade your entire floor.

If you want more of a spot-upgrade, writing on the floor is also
very Instagram-friendly. A few coffee shops have figured this out,
like Reunion Island Coffee. Their apt floor message has been
Instagrammed hundreds of times:

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post on Instagram

First things
first… ☕️ #coffeeTO

A post shared by blogTO (@blogto) on Apr 20,
2018 at 4:29am PDT

So has the friendly welcome at Safehouse Coffee.

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post on Instagram

Hi! Maybe you
are new to the @OntarioTravel community or maybe you’ve been
following along for years. Either way, we want to hear from you!
What do you want to see more of on this page? Let us know in the
comments! ????: @fringeandfair #DiscoverON #ExploreCanada

A post shared by Ontario Travel
(@ontariotravel) on Jul 31, 2018 at 5:02am PDT

For the budget-conscious business owner, you could even try a
graphic area rug or bright carpet. Ensure your floor has breathing
room (don’t put your best rug under a table) so photographers can
find the best angle.

And if you’re installing an accent piece, like a tiled
message, make sure it gets good light.

4. Don’t forget about products and packaging

Packaging is another opportunity to shine. To-go containers,
cups, and bottles should have an appealing and distinct look to
build brand recognition.

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post on Instagram

Here’s one
of the three delicious new releases that we’ll be crushing this
weekend… Curious what the other two are? Visit our website:
thegrowler.ca. ???? @dennisthefoodie

A post shared by The Growler
(@thegrowlerbc) on Mar 23, 2019 at 5:47pm PDT

Glossier is one brand that does packaging extremely well. The
pink pouches that they use for shipping (a Millennial-hued twist on
bubble wrap) have become status symbols, thanks to Instagram:

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post on Instagram

Feels like
summer ???? @glossier pouch, I adore you
#pinkpouchchallenge

A post shared by skincare reviews &
routines
(@italianskincare) on Apr 26, 2018 at 8:35am PDT

You can also consider special touches for the items you serve or
products you sell. La Glace serves their ice cream in slim
chocolate cones that look dreamy on Instagram:

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post on Instagram

Weekends are
made for scoops of heaven????

A post shared by The Vancouverite |
CINDY YU
(@thevancouveriteblog) on Aug 25, 2018 at 7:14am
PDT

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post on Instagram

LECHE FLAN
The flavour of crème caramel with a hint of lime. Now scooping
this weekend. . . . . . . . . #bettersharedwithsomeonecherished
#frenchicecream #madeinvancouver

A post shared by La Glace Ice Cream
(@laglaceicecream) on Mar 23, 2019 at 10:37am PDT

These details set your business apart from competitors, online
and offline.

5. Light up the room

If your business has good windows or amazing natural light, take
advantage of it! Ensure your most well-lit spaces are also
carefully curated. Don’t crowd them with too many products or
boxes that will throw shadows around and make it hard to see (and
photograph) details.

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post on Instagram

???????? I
can’t think of a harder outfit decision. Went wedding dress
shopping for my good friend and totally loved the relaxed, gorgeous
@truvelleflagship boutique in Gastown, Vancouver. Such a great
combination of boho and rustic beauty. Plus when you have wedding
dresses from @laudaebride that have a new collection inspired and
named after Palm Springs streets… I die! ????

A post shared by Emily ???? (@emily.ave)
on Aug 27, 2018 at 9:38pm PDT

Natural light is ideal, but if you don’t have it, fake it with
warm and gentle lighting. No matter how beautiful your products
are, if the lighting resembles a department store changing room
(too harsh, too dim, or too fluorescent), no one will want to take
an Instagram Story there.

Beyond bulbs, add reflective surfaces like metal and glass to
diffuse light and illuminate your business from all angles.
Designer Craig Stanghetta points out that lighting from below is
more flattering than shadowy overhead lights. That’s part of why
Kissa Tanto, a restaurant he designed, is so Instagram
photo-friendly:

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post on Instagram

Friday night
mood ⚡️

A post shared by The Wild Bunch
(@the_wildbunch) on Feb 22, 2019 at 7:02pm PST

6. Go all-in on a theme

This one requires a little more commitment, but it can really
pay off. Going hard on a theme that’s a signature color, mood, or
concept pays off with a big “wow” factor when executed
well.

NYC restaurant Pietro Nolita is a perfect example. Everything in
their space, from the napkins to the exterior walls, is bright
pink. Their restaurant motto isn’t “Pink as F***” for
nothing!

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post on Instagram

Spreading
#springvibes ???? ——————— #pietronolita #pink #smile
#behappy

A post shared by Jelena Salikova
(@jelenasalikova) on Apr 8, 2019 at 9:01am PDT

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post on Instagram

A month since
New York and I’m only just posting the most instagrammable food
place…also I really miss my wedding nails ???? #whoami
???????????????????? • • • • #pietronolita #food #pinkaf
#elizabethstreet #photography #newyork #pretty #pinkaesthetic
#fashion #ny #red #newyorkcity #foodporn #manhattan #sweet #nolita
#photooftheday #eeeeeats #nyc #pinklover #hpbride #instafood
#latte

A post shared by Meghan Blake Fenton
(@meghanbryony) on Mar 29, 2019 at 11:00am PDT

Similarly, The Standard hotel in LA boasts a buttercup yellow
restaurant. It’s irresistible Instagram bait:

View this
post on Instagram

Sunshine and
scrambled eggs — part of a well balanced diet.
☀️????☺️

A post shared by Erin Fong
(@erinlovesfun) on Jan 19, 2018 at 8:14am PST

7. Selfie-friendly mirrors

Are you selling apparel, jewelry, or anything else people put on
their bodies? Make sure you’ve added mirrors for selfies. Your
customers will need to try on your products, and flattering
reflections can help boost sales.

Bonus: Download a free checklist that reveals
the exact steps a lifestyle photographer used to grow from 0 to
600,000 followers on Instagram with no budget and no expensive
gear.

Get
the free checklist right now!

Position them to maximize natural lighting, or add warm lighting
around the frame. Ensure they’re large enough for group or
full-body photos, and make sure there’s nothing unsightly in the
background.

Take a tip from apparel retailer Outdoor Voices, who adds their
signature hashtag #DoingThings to every store mirror. This detail
provides new customers with hashtagging hints, and makes it easy to
identify an OV selfie.

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post on Instagram

#DoingThings

A post shared by @ m.maarria on Apr 5, 2019
at 1:52pm PDT

Likewise, cosmetics company Glossier adds a recognizable company
motto (“You Look Good”) to their store mirrors. This means that
even selfies that aren’t tagged with the location or account help
to build brand recognition.

View this
post on Instagram

I think mais
looks good in NY too… bye richmond?

A post shared by C A M E R O N
(@cameronscovell) on Jan 14, 2018 at 2:24pm PST

8. Create a lounge area

Give your products or tables breathing room by creating a
photogenic lounge area for your customers. It provides a place to
break from shopping, or an inviting spot for customers to sit (and
photograph!) their food and drinks.

It’s also an alternative to conventional table-and-chair
seating that offers more versatility in photos.

Aritzia is a pro at providing thoughtful seating areas, complete
with stylish furniture and reading material. It’s like being in a
very hip living room where you can also spend a lot of money.

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post on Instagram

Are you
shopping today? Check out our Flag Halyard Chair at the @aritzia
flagship store in Vancouver . . . #vancouver #yvr #flaghalyard
#myrove #roveconcepts

A post shared by Rove Concepts
Furniture
(@roveconcepts) on Apr 15, 2017 at 1:47pm PDT

View this
post on Instagram

When in
doubt, wear red ???? #red #ootd

A post shared by Charmmie Vu
(@charmmie.vu) on Jan 30, 2019 at 7:29pm PST

Lovenote Bride in Calgary combines on-theme wall art with a
chill seating space, which looks great in photos with or without
shoppers.

View this
post on Instagram

noted ✔️
ps – brides, this new store in Inglewood looked amazing
????

A post shared by Kelsey Smith ????
(@kelseykristyn) on Mar 15, 2019 at 1:00pm PDT

View this
post on Instagram

Got to play
dress up at the cutest bridal shop in town today ????????

A post shared by Tola G
(@tolaawhitney) on Mar 9, 2019 at 7:24pm PST

9. Add some charm to your bathroom

Why is there always a line for the ladies’ room? Because if
it’s cute in there, people are taking selfies.

A bathroom is a very attainable space to beautify, partly
because it’s typically small. A little wallpaper, a nice mirror,
and good lighting are all you need!

Grey Gardens in Toronto doesn’t even have Instagram but is
well-represented on the platform thanks to many, many selfies in
its gorgeous bathroom:

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post on Instagram

Florals ????
• #GreyGardens

A post shared by danielle black
(@danielleblack) on Feb 16, 2017 at 4:28pm PST

Bao Bei is another shining example! There’s something about a
floral wall and a round, antique mirror.

View this
post on Instagram

Favourite
spot for a piña colada and a gratuitous bathroom selfie
#baobeibathroom

A post shared by Jessica Napier
????????‍????
(@jess_emma_) on Apr 6, 2019 at 10:28pm PDT

10. Dress up the outside, too

So..

Source: FS – Social Media Blogs 1
10 Ways to Make Your Offline Business Instagram Friendly